public logo critique
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- reese
redesign logo for a restaurant called 118 degrees.
which one do you find more successful and comes through better on the readability?option 1:
http://twitpic.com/9oyb8option 2:
http://twitpic.com/9oyc5thank you for your help :)
- attentionspan0
# 1 logotype is the best with 118 incorporated , only thing is colours seem limited, as in you used same colours on all those so far.
- dyspl0
option 1. for me
- Nairn0
I'm afraid that, on first glance, they're all a little over dense. I certainly wouldn't entertain continuing with the vertical text versions.
If you must branch from one of these - stick with the simplest, no. 1 - but it's still quite clumsy, over-plain and obvious.
I'd probably knock that serif detail off the 8/G composite - just cleaving a chunk out should be enough to distinguish it as a number - but that still leaves the oddly embedded 11.
I dunno, man - I'd do a little more doodling on paper.
- version30
option1
option2
- version30
in option 2 i see fap
- meok0
- a10design0
For readability op 2, but i like better op 1
- meok0
fist one is overly complicated and the "8" in the second option looks like a guy jerking off.
- marindsgn0
118º
- dirtydesign0
option 1 is too busy. doesn't look like a restaurant for me.
option 2 is cool.
might be worth exploring more options.
- version30
are you going to be responsible for changing the logo on the front of the building? have you thought how these might look up there on the brick?
- doesnotexist0
º
- reese0
thanks for your help.
version 3: yes, i have thought about it, its actually placed on wood. but the second one seemed a little harder just because it was so long...
- version30
i've seen the storefront, so i'm just wondering what you're planning on there
- Corvo20
i think you got close to the idea of 118º.
in #2 (the one on the left) you already bent the 8 to oº and it actually works. Maybe a little more exploration of simple that number/form using that lucky coincidence would do the trick.
- horton0
G-Fap
- janne760
in option 2 i see big bellied man trying to comfort himself peacefully.. :)
- johndiggity0
i would utilize the EES combination rather that the DEG, as the EES has the same visual rhythm as 118. plus you can add the º symbol at the end of the word mark without it interfering. i would looks for a stronger and more geometric typeface and use your first direction as a starting point. ditch the dot symbol as it adds nothing to the composition.
- version30
i reference to this being on the outside of the building, whatever wood you speak of, i hope it's multi layered and well made, the strokes all seem a bit thin to me
