What is the Art Director Job?
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- alicetheblue0
designer = pretty
art director = concept and idea.
- itstimefortea0
dunno much about art directors but i love the movie Julien Donkey Boy. gotta love Harmony Korine.
- yeah he's cool... did you see Mr. Lonely?JulienDonkeyBoy
- not yet... although it looks really good.itstimefortea
- watch it, we'll discuss later :)JulienDonkeyBoy
- JulienDonkeyBoy0
Who presents the idea to the client, marketing director of the company or such? The AD or the CD?
- 2cents0
The role of an AD in a design agency is completely different from the role of an AD in an ad agency.
- 2cents0
And AD in an ad agency works with a partner (writer). Together the two come up with ideas/concepts for a particular ad campaign. Later the AD will execute the ideas visually and oversee production (TV shoots, print shoots, etc...)
In a design studio an AD works with designers to help push and mould their ideas and concepts. they play more of a support role to the designer. A good AD will help the designer to produce the best work they can.
As some have said, this can vary from company to company. I'm speaking from my personal experience of being an AD in both a design and ad agency.
- JulienDonkeyBoy0
Excellent 2cents, are you a designer? and also I would love to hear the designers point of view about 2cents comment, I think we're getting there YEAH!
2cents do you have a graphic design background?
- I studied graphic design and advertising. Currently I'm in a hybrid role of AD for both design and advertising.2cents
- awesome, do you like your job?
JulienDonkeyBoy - I do.2cents
- fooler20
Q: what's the difference between a designer and Art Director?
A: About $100,000
- JulienDonkeyBoy0
is the goal of most designers to become art directors?
- twokids0
for some, AD means;
-- having strong opinions about what designers come up with, to a very fine degree ("move that to the left about 1/100000 of an inch")
-- not having to know how to use the software, because that is what designers are for.these kinds of ADs suck
- JulienDonkeyBoy0
two kids, I understand the importance of an AD knowing technical issues and knowing how to use the software and programs, do you think is imperative for an AD to be on point with his tech knowledge? or is it a matter of how they say thing, I feel there's a bit of resentment towards the AD coming from designers...
- JulienDonkeyBoy0
I'm just blasting away with questions guys, is there a pint where a designer knows he should be an art director? I'm pretty sure this changes from case to case, and also is the money really a big difference?, I see some numbers back a few comments ago, looks like it's a big chunk
- twokids0
I think ADs should keep up with the tools. Yes 2cents using them less over time can degrade your skills, but I have seen ADs who barely know how to use Photoshop. You are a better AD if you know the tools...I know - I have been one.
For one practical reason; if you dont have some knowledge of the tools people are using.....the designers can BS you by saying (designers know this is true) "This will take X amount of time"....and you can say 'Bullshit! I did it myself in 5 minutes."
- twokids0
It depends on the type of person you are. To be an AD you need to be able to:
1)interpret and realize creative direction - from idea to reality
2)manage peopleyou need both skills, and a lot of really great designers are just not either one of those.
- JulienDonkeyBoy0
SO the AD manages deadlines and has to be on top of the designers, organizing what each one do? prepping the presentations and stuff huh?
- ********0
It always depends on the structure of the Agency/ In-House dept. I spend a lot of my time designing on the higher profile projects. But I also manage the team and track the progress of the projects.
- in an ideal situation I would not be designing. But our set up does not allow for that right now.********
- in an ideal situation I would not be designing. But our set up does not allow for that right now.
- beside0
An Art Director carries and supports the Creative Director's vision. He/she seeks out if there are photo shoots needing to be done, if so, the Art Director puts together a draft and concept to pass along to the Photographer who then applies his/her own creative approach but within bounds of the Art Director.
When the photos are wrapped, the Art Director sends them on to a Designer to implement or sometimes, if the resources are a bit maxed out, the Art Director will tackle the designs him/her self. Either way, the Art Director oversees the project and suggests the idea to the designers, the approach, and the designers end up being the production staff.
Art Directors have senior and junior positions within their title if the agency is of a significant size. But they're not so much in the quoting business as being presented with a budget from the Account Manager that they work with.
I'd suggest looking for job posts as an Art Director and find out what the requirements are, to give you a thorough understanding of what shoes need to be filled and what they do.
- what beside is saying supports the idea that keeping up with the tools makes you a better AD.twokids
- twokids0
It think when you get to the level of Creative Director two things happen;
1) The money gets much bigger
2) The tool use does go way down because the CD spends their time meeting with clients, developing raw ideas, etc.- pretty much. And turning to drugs and alcohol from having to deal with dipshits.********
- lol - i shouldnt be laughingidentity
- pretty much. And turning to drugs and alcohol from having to deal with dipshits.
- itstimefortea0
Q: How many Creative Directors does it take to change a lightbulb?
A: Does it have to be a lightbulb?- A: They're too busy visualizing it with their hands "Phwooooshh!"MSTRPLN
- EKUL0