What is the Art Director Job?
Out of context: Reply #37
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- beside0
An Art Director carries and supports the Creative Director's vision. He/she seeks out if there are photo shoots needing to be done, if so, the Art Director puts together a draft and concept to pass along to the Photographer who then applies his/her own creative approach but within bounds of the Art Director.
When the photos are wrapped, the Art Director sends them on to a Designer to implement or sometimes, if the resources are a bit maxed out, the Art Director will tackle the designs him/her self. Either way, the Art Director oversees the project and suggests the idea to the designers, the approach, and the designers end up being the production staff.
Art Directors have senior and junior positions within their title if the agency is of a significant size. But they're not so much in the quoting business as being presented with a budget from the Account Manager that they work with.
I'd suggest looking for job posts as an Art Director and find out what the requirements are, to give you a thorough understanding of what shoes need to be filled and what they do.
- what beside is saying supports the idea that keeping up with the tools makes you a better AD.twokids