What is the Art Director Job?
What is the Art Director Job?
Out of context: Reply #33
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- twokids0
I think ADs should keep up with the tools. Yes 2cents using them less over time can degrade your skills, but I have seen ADs who barely know how to use Photoshop. You are a better AD if you know the tools...I know - I have been one.
For one practical reason; if you dont have some knowledge of the tools people are using.....the designers can BS you by saying (designers know this is true) "This will take X amount of time"....and you can say 'Bullshit! I did it myself in 5 minutes."