What is the Art Director Job?
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- Scotch_Roman0
It's worth noting that at least in the U.S. (not sure about elsewhere), ADs in design firms are more commonly known as Design Directors. The title of Art Director is more often seen at agencies.\
For a long time I was confused as to the difference between design firms and ad agencies. The confounding factor is that many companies style themselves as some sort of hybrid between the two. That being said, a traditional design firm produces graphic design, and sometimes they design ads. A traditional agency produces advertising, and sometimes they use design to deliver the message.
There tends to be a lot of cross-pollination between the two worlds. Let's say Saatchi & Saatchi produce an ad campaign for a publicly owned company. The client loves their work and approaches them again to design their annual report. S&S say "sure, we'd be happy to!"—but knowing they need designers for such a project, they outsource the work to a design firm and skim their fee off the top.
What many clients don't know is that this is a very expensive way of working, because they end up paying two creative companies for one project.
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whatever happened to kingjulienfishlips?