What is the Art Director Job?
What is the Art Director Job?
Out of context: Reply #26
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And AD in an ad agency works with a partner (writer). Together the two come up with ideas/concepts for a particular ad campaign. Later the AD will execute the ideas visually and oversee production (TV shoots, print shoots, etc...)
In a design studio an AD works with designers to help push and mould their ideas and concepts. they play more of a support role to the designer. A good AD will help the designer to produce the best work they can.
As some have said, this can vary from company to company. I'm speaking from my personal experience of being an AD in both a design and ad agency.