design discussion
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- 55 Responses
- mistahle0
yea. it's great. but I'm gonna throw this out there: maybe it was an accidental discovery and he just went with it. Come on...E and X next to each other?
- version30
^ good point, one i've always believed in, but it was obviously further developed and refined once the discovery was made
- RustyStew0
I think the fedex arrow, is a "happy accident" They saw it in the wordmark and used it to sell it, but it isn't the main idea behind the logo. As with any logo there are certain qualities that your client wants it to portray and things like this are nice when they happen but I would imagine Fedex required something pretty conservative overall, and by making the arrow any more prominent than it is, most likely would detract from the message they really wanted to put out there.
- ********0
- dropdown0
- hmmm...dropdown
- ug -> ly********
- Looks bad.Scotch_Roman
- nooooo...utopian
- Mau0
- ********0
- ********0
- ********0
- ********0
- RustyStew0
It looks like this discussion has been won.
- NotByHand0
- I see boobsMau
- I'm not surprised..NotByHand
- LOL LOLjuhls
- LAWL!!! Are you my boss????baseline_shift
- Mau0
- NotByHand0
- HAHAHMau
- I can´t even see it... AMAZINGMau
- loljuhls
- Bruce Mau is drooling!!Scotch_Roman
- coco_ono0
wow...i love you guys for redesigning the logo.
- RustyStew0
- all I see is a spoonMau
- spoon spoon spoon spoon spoon spoon spoon spoon spoon spoon spoon spoonMau
- and a UMau
- hahajuhls
- I just figured if they wanted to convey fast, they could just change their name a bit. "Why use anyone else? We're already there"RustyStew
- all I see is the overlap on the d...fix that Rusty...hargbine
- ahhhhhh GREAT!!!!!Mau
- ...but its behind...U, and it doesn't matter.RustyStew
- Mau0
- mirrorball0
it is a different colour, it's fucking white!













