design discussion
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- ********
Paul Rand felt that the "hidden" arrow in the FedEx logo should be a different color to make it stand out. Discuss.
or discuss something else design related.
or something else entirely--your call.
- CALLES0
no way... then it would take away everything
- whendog0
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it”
~Michelangelo
- ********0
but what do YOU think?
- itsmitch0
I never saw the arrow until somebody pointed it out. I didn't need to either. It adds nothing meaningful to the design. Another color would have made it stand out like clutter. It's fine the way it is.
- Mau0
I fel that the "hidden" spoon in the gg logo should be a different colour to make it stand out. Discuss.
- juhls0
The issue with these two logos is that they look like regular letter-forms. I'm not saying it is negative or positive, but it's almost like the design and thought behind it is only appreciated and known by an elite group.
- if this was your logo, what would you do with it?********
- I have no idea. I'm not a logo person.juhls
- if this was your logo, what would you do with it?
- ********0
the problem with it being 'hidden' is nobody, besides other designers, gives a shite... i haven't read anything about it but i very much doubt the subliminal message of the arrow is going to have any effect on the casual observer (potential customer) at all.
- just because you don't "see" it does not mean your brain does not pick it up********
- that said, i like it the way it is?********
- no idea why i put a question mark at the end of that sentence...********
- hahaha********
- Your comment doesn't make that much sense to me in this context, Hurley.juhls
- just because you don't "see" it does not mean your brain does not pick it up
- kgvs720
IDK it's kinda subliminal.
- ********0
GOD NO!!! I love the fact that half the people don't know its there. It is a GREAT subliminal icon.
- ********0
should be spoon be coloured in?
- ********0
the egg and the spoon aren't the same because the opening bleeds outside the logo
- true that. still negative space though init.********
- http://www.moamoa.or…Mau
- pwnt.********
- hahaha********
- lol - ridiculousidentity
- true that. still negative space though init.
- _niko0
great one i saw today:
HP sauce (Houses of Parliament)
http://eventsedinburgh.org.uk/im…
- ********0
nobody's answering the followup questions
- sputnik20
the fedex arrow is elegant in it's simplicity because it isn't called out. just my opinion.
- ********0
surprised nobody has shown it colored in yet... I'm too lazy
- sputnik20
hmm...maybe it wasn't an accident. i found this lindon leader quote but have no idea whether it is authentic or not:
"To avoid getting too technical here, suffice it to say I took the best characteristics of both and combined them into unique and proprietary letterforms that included both ligatures (connected letters) and a higher “x-height,” or increased size of the lower-case letters relative to the capital letters. I worked these features around until the arrow seemed quite natural in shape and location."
- it was def not an accident.********
- http://logodesignerb…sputnik2
- yeah, it was not.sputnik2
- it was def not an accident.
