does marketing need design?
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- harlequino0
and btw, marketers will cut or eliminate any cost they possibly can if there is any indication in the "popular" conciousness that a particular service is not needed. "Hot damn, Twitter? Kill all the new projects requiring extensive creative."
- pele0
- cramdesign0
This is a ridiculous notion. Design will exist as long as people make visual choices. Will the role of "designers" change? Always. The message should not be that design is fading but that the role of a graphic designer is changing... and to that, well, no kidding.
Let's just take it a step further. Marketers need clients but clients don't need marketers. After all, marketers are typically just operating at the behest of the client. With all of those free templates and platforms out there, clients can probably just push a button someday soon, their message will automatically reach the hands of the eager population and everyone will consume their product. Sweet.
Seeing as how no one along the creative chain really adds anything beneficial to the process, we will all just show up at retail centers and see if anything new has arrived. Not that we could tell if it was new as it all looks the same anyway. Oh well, no one makes choices based on any sort of sensory preference, so we really only need to purchase what is sustaining.
Don't worry, we can all just live off google ads from our free wordpress template sites.
- sign me up for the wordpress money tree! (can i get someone to write mine for me though?)airey
- just use a template.cramdesign
- MrOneHundred0
I’m not threatened by marketing people, but they should be threatened by me, lest I beat them to a bloody, curled-up pulp.
- i am sensing more manly aggression from you._salisae_
- Blame airey, I’m doing a job for him that’s making me want to kill.MrOneHundred
- ukit0
His argument boils down to:
1) Gee, there are a lot of Facebook themes
2) I read an article
3) DESIGN IS DEAD
- jimzyk0
CALL TO ACTION
POINT OF SALE
COCKMONSTER
MARKETING SHITEHAWK
- neue75_bold0
the reality is that there need be more respect for what each person does, creating a further divide and an us vs them scenario isn't doing our profession any good...
- that said, I do truly loathe marketeers...neue75_bold
- that said, I also truly loathe most designers too...neue75_bold
- that's probably the best approach. yes definitely. fall hate all the time._salisae_
- ukit0
Designers will always be one or two steps ahead of the plug and play tools that are out there.
10 years ago, a non designer could throw a piece of clip art into their Word doc. Now, maybe they will put up a Wordpress theme. Well, that's great for them, instead of an ugly webpage they have a nice template. But the idea that that somehow negates professional design or makes it irrelevant...just silly.
This guy also seems to forget that graphic design isn't just a web page layout. Is there gonna be a template for your product packaging? Book design? Signage for the subway or bus stop? Are big companies going to use templates to create their logo and branding? Or to create the interfaces for their web application that are used by millions of people? Will cell phone UIs be created with a template? Video games?
Even if those all became easily creatable by a non designer, which is a huge stretch, it still wouldn't negate the need for a professional designer, any more than the invention of the word processor negated the need for professional writers. Ultimately, it's the need for decent ideas, not the ease of use or accessibility of the tools, that creates the need for the profession.
- yep. when 2 people have the same template and one of them wants to improve it, there we are.airey
- cannonball0
i want to grudge-fuck marketing
- show me on a etch-a-sketch what this is exactly and i'll help.airey
- lowimpakt0
fuck marketing.
- blaw0
Marketing researches and advises towards desired outcomes. Design is the tool to reaching said outcomes, no?
Otherwise, they are selling nothing, which works once (depending upon your salesmanship), but there's never a repeat buyer.
- formed0
It's like having a car that has amazing performance, but looks dog ugly. In the end, a few will pay attention, but most will not care.
Probably a bad analogy, now that I think of it. Marketing needs design to perform. Design can be great without marketing, but that's what we call 'art', as in no one is paying for it (not for a service, anyway).
I think I could write a convincing paper on how marketing is useless without design.
- design isn't just involved with the looks, my firendcannonball
- Hence the "probably a bad analogy" partformed
- i see. well then you were correct in saying so.cannonball
- cannonball0
I think I could write a convincing paper on how marketing is useless.
- flashbender0
doesn't the result of Tropicana's horrendous rebrand prove how design influences marketing and consumer action?
Obviously in that example it has a negative impact, but clearly demonstrates that it does have an impact
- Yeah, it shows that an overarching design philosophy that ignores consumers is a sure way to kill a brand.Amicus
- cant really say anything until we know how it was conceived.cannonball
- Mau0
design is merely luxus.
- proof you are wrong - http://www.luxus.lu/…Amicus
- Luxus: http://www.barrelboo…version3
- vaxorcist0
"TCIM" (The Clowns In Marketing) is the phrase used in engineering departments to describe marketing departments ..
The article talks about presence.... presence is the halo of the brand and the hints of it, like color, a certain font, a certain memory of a certain visual flare that is the brand..... like you remember the swoosh of Nike, no matter how much social marketing they do with or without the logo....
annother idea... is design dead just because more people can do it? I'd say it's more alive, just that the low-end of the profession now has to get better, or be subsumed by clients who are figuring it out for themselves, and yes, some will better designers than some "designers" who sip latte's and wear black and went to design school....
Just because a profession has to change it's self definition and possibly acknowledge it's barriers to entry are often immaterial doesn't mean the profession is dying.... just that life as we know it amongst ourselves may change..
- vaxorcist0
Alot of students in design schools everywhere are being taught about design as if marketing didn't exist. They go on and on about the .005% of the design industry that does things like the Berlin Transit System Posters, or various pipe dreams. The Faculty does pro-bono work for nonprofits that could actually pay, but by doing probono work, the faculty gets to try out their theories without having to actually market... or at least market anything but their own careers..
the idea bout design and marketing is the logical conclusion of that mindset....
- MrOneHundred0
I for one would like to beat him senseless.
- * fills pillow case with door knobsMrOneHundred
- *tape hands, wrap them, put on boxing glows* there u go! now, do a knock out...akrokdesign
- plus use the knees. and elbows. nice. :-Dakrokdesign
- Done and done!MrOneHundred
- :-D grrrrrreat.akrokdesign
- and then strip his computer of any fonts other than Comic Sans Bold Italicvaxorcist
- hahaakrokdesign
- akrokdesign0
what are you going to market:ing...if there was no design. every thing is design, more or less. (good or bad).