does marketing need design?
Out of context: Reply #39
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- vaxorcist0
"TCIM" (The Clowns In Marketing) is the phrase used in engineering departments to describe marketing departments ..
The article talks about presence.... presence is the halo of the brand and the hints of it, like color, a certain font, a certain memory of a certain visual flare that is the brand..... like you remember the swoosh of Nike, no matter how much social marketing they do with or without the logo....
annother idea... is design dead just because more people can do it? I'd say it's more alive, just that the low-end of the profession now has to get better, or be subsumed by clients who are figuring it out for themselves, and yes, some will better designers than some "designers" who sip latte's and wear black and went to design school....
Just because a profession has to change it's self definition and possibly acknowledge it's barriers to entry are often immaterial doesn't mean the profession is dying.... just that life as we know it amongst ourselves may change..