does marketing need design?
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- neue75_bold0
the reality is that there need be more respect for what each person does, creating a further divide and an us vs them scenario isn't doing our profession any good...
- that said, I do truly loathe marketeers...neue75_bold
- that said, I also truly loathe most designers too...neue75_bold
- that's probably the best approach. yes definitely. fall hate all the time._salisae_
- jimzyk0
CALL TO ACTION
POINT OF SALE
COCKMONSTER
MARKETING SHITEHAWK
- pele0
- MrOneHundred0
I think he indulged in a little tube-steak-ery too.
- shitehawke0
Sounds like the writings of a cunt whos trying to make themselves sound more relevant and important whille beating down anything they don't agree with.
- max_prophet0
I think by merely reading the tools bio, we can get an insight as to what sort of a total cock we are dealing with here:
"My name is Matthew T. Grant, PhD. I'm a wordsmith, thought-provoker, and over-educated entertainer. I have recently begun blogging here.
I spent the last three years building the social media presence for a global marketing and creative staffing company (Aquent) via blogging, podcasting, Twitteration, and YouTubery. I also wrote a lot of different stuff including songs.
If you would like to drink from the deep cup of my broad-based expertise and boundless creativity, drop me a line"
- vaxorcist0
"TCIM" (The Clowns In Marketing) is the phrase used in engineering departments to describe marketing departments ..
The article talks about presence.... presence is the halo of the brand and the hints of it, like color, a certain font, a certain memory of a certain visual flare that is the brand..... like you remember the swoosh of Nike, no matter how much social marketing they do with or without the logo....
annother idea... is design dead just because more people can do it? I'd say it's more alive, just that the low-end of the profession now has to get better, or be subsumed by clients who are figuring it out for themselves, and yes, some will better designers than some "designers" who sip latte's and wear black and went to design school....
Just because a profession has to change it's self definition and possibly acknowledge it's barriers to entry are often immaterial doesn't mean the profession is dying.... just that life as we know it amongst ourselves may change..
- cannonball0
i want to grudge-fuck marketing
- show me on a etch-a-sketch what this is exactly and i'll help.airey
- ukit0
Designers will always be one or two steps ahead of the plug and play tools that are out there.
10 years ago, a non designer could throw a piece of clip art into their Word doc. Now, maybe they will put up a Wordpress theme. Well, that's great for them, instead of an ugly webpage they have a nice template. But the idea that that somehow negates professional design or makes it irrelevant...just silly.
This guy also seems to forget that graphic design isn't just a web page layout. Is there gonna be a template for your product packaging? Book design? Signage for the subway or bus stop? Are big companies going to use templates to create their logo and branding? Or to create the interfaces for their web application that are used by millions of people? Will cell phone UIs be created with a template? Video games?
Even if those all became easily creatable by a non designer, which is a huge stretch, it still wouldn't negate the need for a professional designer, any more than the invention of the word processor negated the need for professional writers. Ultimately, it's the need for decent ideas, not the ease of use or accessibility of the tools, that creates the need for the profession.
- yep. when 2 people have the same template and one of them wants to improve it, there we are.airey
- MrOneHundred0
I’m not threatened by marketing people, but they should be threatened by me, lest I beat them to a bloody, curled-up pulp.
- i am sensing more manly aggression from you._salisae_
- Blame airey, I’m doing a job for him that’s making me want to kill.MrOneHundred
- cramdesign0
This is a ridiculous notion. Design will exist as long as people make visual choices. Will the role of "designers" change? Always. The message should not be that design is fading but that the role of a graphic designer is changing... and to that, well, no kidding.
Let's just take it a step further. Marketers need clients but clients don't need marketers. After all, marketers are typically just operating at the behest of the client. With all of those free templates and platforms out there, clients can probably just push a button someday soon, their message will automatically reach the hands of the eager population and everyone will consume their product. Sweet.
Seeing as how no one along the creative chain really adds anything beneficial to the process, we will all just show up at retail centers and see if anything new has arrived. Not that we could tell if it was new as it all looks the same anyway. Oh well, no one makes choices based on any sort of sensory preference, so we really only need to purchase what is sustaining.
Don't worry, we can all just live off google ads from our free wordpress template sites.
- sign me up for the wordpress money tree! (can i get someone to write mine for me though?)airey
- just use a template.cramdesign
- Jnr_Madison0
airey, I sent it to your 080674 address...
- _salisae_0
airey, airey. quite contrary. how does your garden grow?
- like an angry milfs.Jnr_Madison
- over time and with lots of soiling?_salisae_
- i recently learned that after a woman has a baby she can no longer do a star jump lest she soil herself._salisae_
- lol, really? Or burst the stitches, if she went natural.Jnr_Madison
- unless she spends some time with those pelvic floor exercises.airey
- or 'she' is actually a 'he' and let the baby gestate in a box under the bed.airey
- utopian0
Not enough space for two ego in a room.
- _salisae_0
airey, i think he is saying it doesn't matter if you only pay for cheap, unsophisticated design – the marketing does the work.
- airey doesn't even check his mail anymore.Jnr_Madison
- but it's still using design though isn't it? 'decent' or 'cheap' are relative terms.airey
- hey jnr, where's the email you were sending?airey
- I sent it to your 080674 address, not get it???Jnr_Madison
- airey0
also, without reading the actual article (so take this comment with a small grain of salt), the part where this fuckwit says "3 Ps: Platform, Personality, and Presence" - at what stage for almost anything would the last 2 not include graphic design as a component? maybe i'm missing more than i usually do but if you were putting a product into the market place how would design not be a major part of it's personality and it's presence?
if i'm totally missing the point can someone help a brother out?
- wtf is that marketing fart-talk supposed to mean, anyway? imagine it in real life. What is it?cannonball
- i know. it's insane. it's like the last 2 matrix film. all big words and no depth or meaning.airey
- if you say enough with confusing verbage people just switch off and believe you it seems.airey
- marketing w/o design = a car dealership with no roads to or from it?scenek
- that article is hilarious. web design is on it's way out!scenek
- car dealership.. roads... huh?cannonball
- cannonball0
I'm going to have to say design is a better tool than marketing because we all know marketing is just an employment dumping ground for milfs.
- LOLJnr_Madison
- you sir, make a solid point.airey
- 'angry milfs' too.Jnr_Madison
- they all have a classic case of office ass, don't they? mmmm.... delicious office ass.Gucci
- its either that or real estate (which I guess is still marketing)cannonball
- _salisae_0
Jean Julien is a good example of interesting design without marketing
- wouldn't that just be called 'artwork' then?airey
- thats actually called "illustration"cannonball
- he does some design work as well._salisae_
- or maybe it's called Self Indulgence!vaxorcist