Pepsi Logo
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- 3030
I really don't care. The only reason that I buy Pepsi from time to time is that Pepsi is cheaper than Coca-Cola.
- fiesta0
Obamas logo is shit... but so is every presidential campaign logo.
- It worked.joeth
- How is it shit? Anything specific or are you the authoritative "Yay" or "Nay" when it comes to logos?adamrobertson
- laurus0
http://adage.com/agencynews/arti…
look at the PDF.
This is one of the greatest examples of reverse engineering of a concept to create pseudo scientific rationalization for a design (most of the claims have no ground whatsoever – e.g. golden ratio is not proven to create more pleasing proportions. It is also almost certain that it is concept that only dates back to the renaissance). One can only admire the creativity that went into convincing the client that their half mill was well spent on the design.
- sorry, more than a milllaurus
- This was a hoax. Google it.adamrobertson
- dbloc0
- they should go back to this logo. Timeless.dbloc
- Too Coke-like though. The two might as well merge.adamrobertson
- Nathan_Adams0
- The Mountain Dew bottle looks like a green turd. I've never been a fan of the Mountain Dew brand.adamrobertson
- thizzbobby0
Whiners.
- moamoa0
PDF haaha
http://bunnitude.com/misc/files/…
- tommyo0
In the ad campaigns they're playing off the election just like hundreds of other companies. To say the logo is a rip is quite a stretch imo. It's EXACTLY like their previous 5 logos except the white band is askew.
- utopian0
- it only recently occured to me that the shapes were 2 0 1 2ninjasavant
- tikal2k0
Yes, it is a rip. The Pepsi rebranding IS based around Obama's election and branding.
The new Pepsi marketing theme of "Refresh America" was launched around the same time as Obama's inauguration. The pallette is very similar, as is the chosen font for many of the billboards (the distinctive Futura-looking typeface Gotham).
The new Pepsi marketing campaign is a direct reaction to Obama's election. You would be a fool to think otherwise.