Pepsi Logo
Pepsi Logo
Out of context: Reply #24
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- tikal2k0
Yes, it is a rip. The Pepsi rebranding IS based around Obama's election and branding.
The new Pepsi marketing theme of "Refresh America" was launched around the same time as Obama's inauguration. The pallette is very similar, as is the chosen font for many of the billboards (the distinctive Futura-looking typeface Gotham).
The new Pepsi marketing campaign is a direct reaction to Obama's election. You would be a fool to think otherwise.