Pentagram Sucks...
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- fate_0
Also, I challenge any of you to name a design firm or individual that is revered like Pentagram and has been established within the past 20 years. Sagmeister might be the only exception, and even he is borderline.
Pentragram's reverence stems more from the age of the firm than the quality of their work. You're all bowing down to a bunch of talentless baby-boomer hacks.
Seems like if you put out mediocre work for 20+ years, people assume there is something worthy about the work or the firm.
- Amicus0
fate_ I wish I could agree, but as much as you may push the 'perfect' solution under their nose, they still might not accept it.
Still, if you are going to put compromised work in your portfolio, you have to accept that it can be criticised in that context. No one is immune to that.
- fate_0
"a certain project might have been done according to "what the client wants". "
I despise this excuse for poor work. You never, ever give the client want they want. You give the client what they NEED. If the two happen to coincide, so be it, but you give the client what they need, not what they happen to want.
- MrRemote0
This is a retarded thread.
- Amicus0
MBT - unfortunately you can't spot it as Pentagram because of the many imitators out there. This style is pretty timeless because of the order implied by gridwork and their fonts are classics that are used extensively elsewhere also.
- MBT0
I have to say I agree about the latest identity work not being very imaginative. I have always been a fan of their beautiful and classic designs. That said - I think it also shows a lack of creative vision when EVERY project EVERY pentagram office does is black, white, red and maybe throw some grey in. And only in Adobe Caslon or Akzidenz Grotesk. You can spot it as another churned out pentagram grid-based project from a mile away. Albiet a good looking one.
- Iggyboo0
This is exactly why Pentagram doesn't suck. Their identity work in this case is albeit not something that's easy to swallow but if you look at what they do for the entire branding experience. Well it's kinda cool. http://blog.pentagram.com/2009/0… I don't particularily like the identity no matter what but, they don't suck. Just not my style.
- magnificent_ruin0
please read whole thread before commenting, idiots
- Amicus0
For those of you who haven't read through the entire thread... do so please. It explains a lot. Almost no one here knows me so they wouldn't know I have more than 10 years experience working for clients as small as the guy next door and as large as Shell, Mobil and PriceWaterhouseCoopers.
I'm not 16, but I'm entitled to the opinion that a good idea poorly executed becomes a poor idea. It takes good execution to be good, and great execution consistently to become iconic. I don't think that many of their recent logos will ever be considered great, let alone iconic.
- tank020
Sigh, you question the form of the logos,
but the idea behind is solid.Are you 16 or something by making a stupid statement like that or did just turn down you apllication there?
- 7point340
this thread is totally true.
a friend of mine who used to run with underground, deviant circles said he used to know a dominatrix tranny named "pentagram."
he said pentagram used to give the most insane blow jobs i ever.... er, i mean he. my friend, that is. that HE ever had.
- morilla0
I still want a job Kit.
- _salisae_0
- you have not heard of the healthy eating pyramid then?
http://www.hsph.harv…
johndiggity
- you have not heard of the healthy eating pyramid then?
- Horp0
I haven't read any of this thread, but it keeps popping up and just by the title alone it irks me. Pentagram are the singlemost enduring and lasting iconic company of the 20th graphic design industry. I'll be willing to bet that across all ages and disciplines, the one company name most people would think of when asked to name a graphic design consultancy would be Pentagram.
Its bloody ridiculous to say they suck.
- Lly0d0
Amicus I agree with you!
- kreydle0
I love what Pentagram did for Ruby Tuesday. They single handedly turned that restaurant around - menus, interiors, branding... -everything.
- non0
I think that designers should take in account all the variables before commenting on another designer's work. It's easy to say "they suck" before knowing that a certain project might have been done according to "what the client wants". Sometime, you just get some clients that just want what they are seeing. Wich sometimes give "boring" or "uninspiring" results.
Even with multi-million contracts, a dumb client is a dumb client.
- thoughtandtheory0
Most of those identities are pretty solid. There are a couple questionable choices but to think everything they do is going to be perfect is just naive.