Should we develop this logo?
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- kushman
We're a small web design outfit trying to get bigger and better contracts yadda, yadda...
Anyway this was our old logo:
And we recently moved to the one our site at the moment, this one:
But my friend at the desk opposite came up with this one:
So the question is should we scrap our current logo and develop the crown logo further?
We're not sure if it's too clever for it's own good for the type of clients we generally have?
Any thoughts?
- Jnr_Madison0
Don't like the one your friend did.
- But "it's certainly better than the other two"? (or so the chump up ^ there says, pfft)Nairn
- I think their old one is stronger but I see where you're coming from. ps don't listen to that guy.Jnr_Madison
- The current one just makes me think of Internet Explorer/CS suite logos. Maybe not a bad thing? And yeah, what a cock!Nairn
- I was talking about their first one, the IE thing is far too generic for me.Jnr_Madison
- Dancer0
I do not see the I E straight away.
The Crown has no relevance to the name......
- Bluejam0
i think the crown logo is naff. do not use. it's really bad/bland symbolism.
- Jnr_Madison0
I think your current one is too generic.
- dusty_shackle0
I would take the old logo and just kick it up a notch. Change the font and play with the green glowy thing a bit. The crown sucks and the IE one looks like a rejected adobe icon.
- kingsteven0
(∆∆∆) is my logo, but for slightly more obvious reasons.
- I don't get it?stem
- //stem
- Ah, it's an ASCII crown... Going to ditch it as soon as I get the time to re-brand.kingsteven
- Hmm. Your ideas are intriguing to me and I wish to subscribe to your newsletter.dusty_shackle
- i kinda like your ascii crownlambsy
- pylon0
Careful using the IE as any type of wordmark. Microsoft may send their goons after you...
- Iggyboo0
I hate the name of the brand. Can anyone say initech? But lets just go on... it's probably not worth changing the mark. Their all kinda mediocre.
- ESPtype0
its been done before...
- 7point340
play up the Essentials part of the name.
maybe try a logo that focuses just on the E.
maybe a lower case e.
maybe add something dynamic like a swoosh.
yeah... yeah, i like where this is going... that swoosh make me know i'm going places, and fast.
- max_prophet0
Your current one is at least generic and somewhat confident.
The crown version is a cheap gimmick with a cheaper Burger King 'idea' running behind it, with the addition of an overly wordy and clumsy tagline. Now maybe you need a tagline I don't know, but this isn't the tagline you need.
- max_prophet0
Internet Essentials
- Hey is that the new revolutionary tailor made 3-Ply toilet paper?falcadia
- PromotionalUseOnly0
get rid of the grey part bit of the ring on the I, and possibly look at doing a flat-on version too to go with it
- neue75_bold0
the kerning on the new one is better though... you need to have someone tweak the current one...
- Jnr_Madison0
Microsoft called, they said you can keep the IE mark with the new type.
- type that your friend did.Jnr_Madison
- yes, I'm a cock rasko before you point it out.Jnr_Madison
- ian0
The old one looks like a logo for anal sex (with either a muppet or some kind of gangrenous hole) the second one looks the the new adobe icons and the last one looks like an icon from istock.
You're going to struggle with the name which is fantastically generic, so either develop the second one into a nice logotype, or come at it with a fresh head ans some completely new ideas. No crowns, you're not the internet kings (or maybe you are) as its just as generic as the name.
Sorry if this is overly harsh but those are my two cents.
- October0
keep the current one and tweak it with better type.
whenever you do anything in the future, try to avoid cheese, the last thing a company with internet on its name is something cheesy.
- kushman0
Wow thanks for ripping our work apart guys, I feel much better now.
It's definitely back to the drawing board with this one.For me, I agree with SkyPoo (thanks for that)
'think your current logo attempts to say nothing at all and succeeds, and the second one one attempts to speak volumes and fails.'
Personally I don't like the old one either. Type looks dated and the green dot looks very 90s software house.
I don't like the name but we're stuck with it. (My boss is worried that if we change it customers may think we've gone bust!)
And yes, the tag-line wanks on too.
I'm really struggling with that name...