Kodak new logo
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- ********0
I like the role they played in the movie Momento
- cinder0
If you look at the old Kodak logo - the 'a' is very different and sticks out from the other letterforms like a sore thumb - like it's a little joke, or hint or something.
They took that concept and carried it over to the new logotype.
I can't fault them for that.
The relationship of the yellow box and the type was almost symbiotic - one couldn't really exist without the other - if you resize or move things around it all falls apart.I can't say I 'like' the new letterforms - but it IS true to the brand and DOES take it into the future.
Ironically, the typestyle that the typeface is based on isn't all that new. Rand and other designers were drawing letter-forms and 'futuristic' stuff like that 40 years ago.
As for Apple:
They did re-brand.
They have stripped the Apple of it's stripes, turned it into the ubiquitous, un-dilutable mark.
You can't do much wrong with that thing.
They also changed the type from a custom Garamond to Myriad.Not to mention how much Aqua has informed their branding since OS X came out.
Personally, I think Apple's branding is flexible and timeless enough to last another 30 years
- jeneraa0
305artist -- no worries. I'm with ya.
Why they moved away from the old logo is a question at first, but it does look quite old, and thus, while the new logo may be extremely basic, it works.
When I read into their reasoning I shall comment again, but since I imagine they're trying to update their image, being one with the times with this clean, "overused" logo style works. It gets the point across and that's all that matters.
- whitenoise0
First off I dont see why they would completely depart from the original when they are so established. The recognition they have is unbelievable... Why? And the letters are ugly, dont fit together, wak with the two yellow lines, etc etc.
- inhaler0
I dig the new logo... I just wish their packaging wouldn't change so often... I buy their film all the time, and sometimes Im just like, huh? is this the same film?
- Destro0
Would you like fries with that?
- myobie0
terrible, lets hope this unveiling of the new brand over time improves...
i bet it will not...
- ********0
Hmm. They managed to change it but somehow it still "looks" the same.
- jeedoubleu0
The old Kodak logo is one of those symbols that was instantly recognizable and in my personal opionion the new logo doesn't distinguish itself from many other brands.
But maybe I won't hate it so much when I see how they choose to apply it.
- radar0
they should have come up with new applications for the old one - like type only or even simlify it down to the symbol with no type - but the new one is weak looking.
- ********0
but the new one is weak looking.
radar
(Jan 9 06, 06:29)It looks like it was pushed around the table by some marketing types, beefed up with some jargon and too much coffee before the guy who holds the purse strings stuck his two pence into the mix while the designers just conceeded after 9 weeks of twatting about in Freehand making it look more "seminal".
- ********0
logos don't matter at all
- skelly_b0
i think Rand just made the most important point.
- ********0
as long as the camera works haha
- Hello-Sexy0
i like their old one. it is classic.
brands like kodak are nostalgic, a part of history.
look at the logo history of bmw, apple, ups, shell - these brands modified and modernized their logos over time.
i think kodak took a step in the wrong directions.
plus their old logo is retro-cool now. i like it
- laurus0
they matter because people pay me to make 'em.
other than that, you are completely right.
- 2michaelt0
Can't believe it.... almost looks like { koodak } with the "o" and "d" shapes looking so similar.
If they are going to keep this logo forsure... I will have to call them koodak.
- laurus0
it should be pronounced: klotzak
as in klotzakchrome
- 2michaelt0
Koodak subliminally definately has "o" envy from google...
- dbloc0
I think the classic k icon could stand on it's own