wtf is brand?
wtf is brand?
Out of context: Reply #60
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- pyeaton0
I m glad I could make a laugh for everyone. Seriously though, a great, simple book to give insight into what a brand really is The Brand Gap by Marty Neumeier.
Brand is basically the emotional link created by a company with its cutomers. Great examples are Coke, Apple and The Gap.
Also check out a sight called lovemarks.com.