vancouver 2010 logo
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- snuggles0
How many folks here watch/follow the olympics?
Just curious to see...
I know I don't...
- vburo0
hardly.
i usually jerk off to old swiss logo's meanwhile..
- vburo0
haha the latter was a joke eh? sorry.
- vburo0
anyway, i'd still have chosen Greg's submission over the others despite that rationalization of it all..
- ********0
as a logo it is not much.
i guess someone on the commitee (how the fuck do you spell comittee? committee? bah) wasn't there when they came up with the olpympic rings.
- ********0
- Xrtions0
before i went to bed last night i was thinking about the significance of using a native symbol in this emblem. we all know what happened to the natives in the late 1400s when the europeans came over here. the fur for alcohol and firearms trade was a major factor in the disintegration of their culture. this got me thinking, why are we so quick to embrace native roots here? i mean, we stole their land, raped their resources and in modern day, we build casinos on their reserves because they do not fall under government law. then i slept on it.
when i woke up this morning, it seemed a little more clear to me. this is an opportunity for global education of the native people (alex touched on this earlier). any emblem they would have chosen would have those we love it and those who hate it. those who want to know the story and those who just dont care. in any case it has and will get people talking about it. i as a canadian had no idea what it stood for when i first saw it, but maybe thats the beauty of it. as a canadian, this emblem has taught me something about my own culture that i didn't even know.
sure maybe this emblem will further the sterotype of who canadian are. those crazed dogsled riding, hockey playing, rock building, igloo living people up north. but bottom line, if the europeans embraced this culture in the 1500s rather than destroying it, this country would be a better place, not to mention the entire world.
there is alot we can learn from the native people and this is an opportunity to spread knowledge.
- k770
Xrtions, Amen.
- spaniard0
exactly...
- ********0
since when do gimmicks ever have anything to do with culture? thats the frustrating part. after 5 years i dont think anyone is going to look back and say that this logo opened our eyes to a world of lost culture, the concept is an escape goat to open the door of education. there is little to do with the actual icon itself, its the aftermath and phony ceremonies afterwards that will be painfull to sit through for half a decade
- k770
i don't see it as gimmicky, i suppose i can see why you see it as such but it's just a logo for a winter olympics... simmer down.
- Xrtions0
olympic identity design is much more than just a logo, it should emcompase the values of a nation and bring people together.
- ********0
k77 - you just answered your own question.
being a canadian, i am sick and fucking tired of us trying to prove to the rest of the world we exist.
yes, we are canadian, yes we love hockey, yes we cant stop talking about how we are unified. fuck that, lets push forward. i wish we would quit begging for attention, im starting to feel embarrassed to be canadian
- mrsparkle0
I don't get my hopes up for design competitions like this that are open to the public because the judges will never take chances on anything interesting.
The concept erks me a bit because we are just pillaging something from native culture to sell happy meals, banking, phones, electronics, etc.
The first nations of BC were an important part of the Vancouver bid and it's nice to see that was reflected in the logo but the concept has been boiled down to something so bland, childish an unoffensive that the only people that won't like it are designers like us that are pissed off because it seems like a total designless cop-out.
I enjoy all the logos I've seen in this thread and I think the NT crew would have more success designing a logo for an olympic games not held in North America. I think that the designs I've seen here are way too savvy for the SUV-driving, mall-frequenting soccer moms feeding happy meals to their fat kids.
My 2 cents.
Xrtons, I quite enjoy your proposal!
- ********0
great opinion ms.
all things aside, and lets not dance around the subject. can any canadian here honestly say that this has a direct reflection on our day to day society or culture. and if it does, what significance does it play or speak to you, or within the next five years, and there after.
i cant imagine anyone caring to much about it, or the future generations ahead.also - someone mentioned something about "think about the children - try drawing it like they would" i lived in calgary for the 1988 olympics, i remember what impact that logo had on me. i drew it all the time, trying to figure out how they made it. i think it helped me discover who i was. i would rather have (if i have any) my kids and future generations of children reaching for bigger goals than drawing a stick man.
the games all said and done, it will be forgetten once finished.
i am thinking of the children and our nation, hence the frustration.
- k770
magic patch,
dude i dunno where you're living, but it's a very interesting times to be a canadian.
"i wish we would quit begging for attention" - ain't no one begging it. we're taking the power. we're getting attention based on merit. i know out here in tO there's so much interesting design happening. so much good art being pounded out too. this city is in the midst of some sorta renaissance culturally. the scene is great. and yeah, we're pushing canada, getting attention is part of the fun. no else is putting us on the map.
market and promote, you better hope! (for what) that the product is dope © atcq
http://nicedesign.ca
http://motherbrand.com^ on it.
"Canada has no rich design culture." - that's a stereotype that's being broken by lots of people. That logo (identity) is part of it. I think a nod to the native culture that was there and is there.. is a step forward.
your point about gimmicks is moot to every visitor seeing that logo, they'll be very interested that it has a deep cultural meaning.
you can see it as appropriating culture, or even misrepresenting culture, but you're not seeing the silver lining, imo.
- Xrtions0
"can any canadian here honestly say that this has a direct reflection on our day to day society or culture. "
none whatsoever here.
"and if it does, what significance does it play or speak to you, or within the next five years, and there after."
i agree. if education was the main goal, then a more timeless logo would have been much more effective. by 2011 not to mention 2020, will anyone remember this emblem? i guess time will tell...
- d_realm0
Won't somebody please think about the children?
- mrsparkle0
good call magicpatch.
I have vivid memories of the Calgary logo being 10 years old in Calgary during the '88 olympics. That logo was a nice design and apealed to the masses, but that was before the olympics were ultra-corporate.
'Safe' design kills.

