Bible Ad Campaign
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- ibye0
Well at this point, I obviously have to rethink the ads. But that's why I wanted to post them in the first place. No matter how much I thought they were clever and made sense, the majority didn't get it. so back to the advertising board.
- ********0
the second one was easy to grasp, and that made the first one make sense in retrospect
- taragee0
if rigth now youre just coming up with ideas - u shoud have alot more than 3 :)
im just saying... this is kind of one idea really...
- ibye0
I personally don't mind if an ad makes you think a little. It makes you stand there in the street and think about it. And then if it's a campaign like this, you look forward to seeing the other ones so you can figure them out too.
But I haven't gotten enough yeah I get it it's good comments.
- ibye0
it is a campiagn so yeah it's one idea. But I have others
- _salisae_0
i love where you're going with this. you just need one cohesive thought that is expressed throughout.
to make the campaign sing. like a chorus of thought.
so you're advertising bible readership, eh?
- ibye0
It's not a personal thing for me, I am just taking an advertising class in SVA. The bible is the assignment.
- _salisae_0
so you're not gonna try and suck my soul
damn
nothing ever happens anymore
- ibye0
How about:
If you think reading the bible is hard,
try eternal hellfire.
- _salisae_0
hahahahhaa
gold!
(i'm a sucker for this kind of shit)
- ibye0
different angle. same thing just focus on the concept design not a factor.
- meok0
How about:
You can have a guy that just finished taking the hugest, wettest dump in a public bathrom just to discover that theres no more toilet paper left..
Then underneat, just a caption
"The bible, just when you need it the most!"
- zenfulbeauty0
That last one has greater impact, ibye. I like it!
- AMFA0
i still have to ask who the demographic is....
none of these make any sense until we know what that is....
meaning: if you are trying to appeal to a religous person that is 45+ that last one might work. but if youre trying to appeal to a younger demographic to entice them to pick up the bible, that would be seen as cheesy and lame...
i am trying to help, but any ad campaign need to have the audience picked out before any concepts are done...
- ibye0
I would agree with you AMFA but we were told that our audience is the CD we would be showing the work to when we were out in the real world. We can develop a campaign for any of the above target audiences you described.
- _salisae_0
i wish there were more threads like this
- GreedoLives0
I'd like to nitpick several minor things:
If you're going to capitalize all the words in the first frame, you have to capitalize all the other ones, too, for consistency's sake.
Jimmy Hendrix is misspelled, he's missing a 'r' from his last name. Proper names should be capitalized anyways.
Afterlife is one word.Maybe you could continue it with god's word (have like george carlin give a swearword or something), god's will (somebody's last will or something), god's instructions (ownership manual) etc.
As a concept i don't think it's bad, but it's definitely been done and needs to look a little better. Pick a better typeface, fill out the space a bit more.my 2ยข
- ibye0
I defiinetley should have spell checked capitalized ... and all and all been more careful before I posted.
As far as the typeface, it doesn't matter, because it is a concept driven class. Design has nothing to do with it.
- fowler0
This is so first level. I mean, it sounds like this was your first thought and you just said, "GOLD!". I'd keep going on the concept. It makes sense, but it's nothing that anyone will ever remember.. not unless it's art directed to hell (pardon the pun).
- zedvox0
What AMFA said.
and who are you trying to target?
and what is it exactly you want them to do?Those ads are not going to make a non-religious person pick up a bible and start going to the church. They lack any kind of persuvasive msg.
All the themes you are trying to tie-in are already considered as global "facts" about the bible. Like the Guide to life/after life, god's instrument, key to a good life and even the whole aspect of It being a book full of truth.
As a non-religious person those ads just reinforce all that things i hate about religion. Which is, as these ads show, I'm Nothing and I need this book in my life if i am to amount to anything.
So even though they can be clever (cliched, though) they do not appeal to any specific target audience.