Bible Ad Campaign
Out of context: Reply #40
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- zedvox0
What AMFA said.
and who are you trying to target?
and what is it exactly you want them to do?Those ads are not going to make a non-religious person pick up a bible and start going to the church. They lack any kind of persuvasive msg.
All the themes you are trying to tie-in are already considered as global "facts" about the bible. Like the Guide to life/after life, god's instrument, key to a good life and even the whole aspect of It being a book full of truth.
As a non-religious person those ads just reinforce all that things i hate about religion. Which is, as these ads show, I'm Nothing and I need this book in my life if i am to amount to anything.
So even though they can be clever (cliched, though) they do not appeal to any specific target audience.