Bank of New York logo
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- ********0
ha ha designerror!
- Jaline0
now that we know what designerror is thinking about...
- ********0
the logo mark is focussing on the middle square knockout, at smaller applications like print i think it will work, as the outer edge will appear iridescent. its nice, but only one thumb up tho
- iDp0
haha yeah the logo is a moire pattern (sp?).
I just don't think that a bank logo is where you should go tossing the fundamental rules of logo design out the window.
If I were in charge of the logo project for BNY I would have tossed this one out on first glance just because it violates scalability issues like a son of a bitch. Not to mention the huge trends in banking make this logo a sure fire redesign in probably 5 to 10 years time. Let's face it, banking is going online in huge leaps and bounds. This logo looks like a low res gif over there in the NTB and the image part of the logo is sort of large or a target size for online usage. In 20 years I can imagine a world with absolutely no bank branches, so simply an online presence will be a majority of the marketing landscape for banks...and this logo doesn't really cut it in my book for web usage.
This is why I don't make the big bucks though. ;)
- ethios0
Whats with 'the' typeface that the the and 'of' is in, I can see it is to help people relate to the more sophisticated area of banking, maybe i'm wrong, but it just clutters it up. i know that i would prefer it if the whole of the text was in the other typeface, and even left "the" out.
- ethios0
my bd, put the wrong 'the' in inverted commas
- ********0
i like the type, personally
- myobie0
I been thinking about it for a while and I like the logo now. I understand the scalability issues, but I don't think that will matter. It's more like it will not be as detailed smaller, but still effective. The focus on the middle square is still there.
- _salisae_0
i love the type. about time a trend started this way.
- janne0
idp, yes that would make sense in the normal world i guess. but this is reality:
fortis bank:
http://www.brandsoftheworld.com/…rabobank:
http://www.brandsoftheworld.com/…rabattski
(Jan 29 05, 12:02)
-------------good call, rabattski.. too bad you didn't even show the Rabobank logo in full color..makes it even more hideous!
about Fortis.. i always secretly like that logo. For no particular reason however. More personal i think, kind of interesting to look at.. :)
- rabattski0
the full colour version is seriously too much to handle. i really want to spare them.
yeah fortis is really a love and hate thing, no in between thing, which is actually quite cool if you could reach that. nothing sucks more than a logo everyone likes but thinks it's not special. you can't please 'em all. anyways, i for sure don't like the fortis logo because it doesn't mean anything in my eyes.
- F_180
to me it looks like a rather non-traditional bank logo in a lot of ways, the color just being one of them. The mark is beautiful, although there will def. be issues with B&W. but who knows, they might have an alternate version (text only?) specifically for that. The type is a great marriage of classic and post-modern, rendered very nicely. Overall, I think it'll work very well, especially in the global market sphere.
- rabattski0
yeah, the b&w is the only issue which is going to be interesting to see how that's gonna work out / is going to be solved.
but the more i look at it the more i like it. actually, at this point, i'd say this is the best bank logo i've ever seen. full of personality. very strong.
- janne0
i actaully loathe the idea that a logo needs to explain something.. i keep telling my clients that.
A good logo helps clients and employees identify themselves in a positive manner, but on a rather abstract level.
Which means i never create logo's that don't depict anything, cuz sometimes i do..
i think some logo's were better off without marketing suits making up stories and forcing the designer to get all these elements to form a logo together.
- janne0
"Which means i never create logo's that don't depict anything, cuz sometimes i do.."
=
"which, however, doesn't mean that i create logo's..."
- rabattski0
well for starters the world in general would be a better place without suits and/or marketing.
i agree, the idea it has to explain something is ridiculous. that's just the sweet talk around it. the pitch, the telsell talk. you know the same talk you hear an artist say to an art critic or a client, you know the postmodern abstract blablabla.... it's just that the couple that buys the painting can tell that to the neighbours to impress them / or the critic so he can impress the readers.
the artist just makes what he wans to make. what he feels. whatever. it's the same ok.
yes the employees and clients need to identify themselves with it, but it also needs it to set itself apart from the competition.
- janne0
indeed.
i am actually writing a pitch for a client about this now.
there's a more urgent emphasis on unity as the company has all these small offices everywhere, but they don't identify as one, cuz their current design-company just poops out stuff at demand instead of thinking of solutions..
long story.
i might post it here if it ever turns out well...
- _salisae_0
please do. interesting topic.
- janne0
but the pitch is in Dutch only though!
:/
but if it turns out really well i may translate some of it.
can't promise anything now tho!
- rabattski0
do post if it's done. i'm interested. but i remember from classes that a very important aspect from the corporate id was that the company itself, the employees could identify with it. in some cases, where a couple of companies merge into one, where you basically have to company cultures clashing it's vital to have such a solid cid.