Bank of New York logo
Out of context: Reply #24
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- iDp0
haha yeah the logo is a moire pattern (sp?).
I just don't think that a bank logo is where you should go tossing the fundamental rules of logo design out the window.
If I were in charge of the logo project for BNY I would have tossed this one out on first glance just because it violates scalability issues like a son of a bitch. Not to mention the huge trends in banking make this logo a sure fire redesign in probably 5 to 10 years time. Let's face it, banking is going online in huge leaps and bounds. This logo looks like a low res gif over there in the NTB and the image part of the logo is sort of large or a target size for online usage. In 20 years I can imagine a world with absolutely no bank branches, so simply an online presence will be a majority of the marketing landscape for banks...and this logo doesn't really cut it in my book for web usage.
This is why I don't make the big bucks though. ;)