crit my logo design
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- 19 Responses
- SLAZ
comments welcome
- SLAZ0
i should steal that one!
beackground, this is for a various goods trading company mostly dealing between california and china (hence the color scheme)
- ganon0
not feeling it, sorry...i know it is supposed to be a lighthouse, but it looks more like a chess piece...i also see the "windows" as a face, which with the background, turns it into some sort of japanimation robot character...i think it needs to be refined and simplified, try for just 2 color max....
- Bluejam0
The text looks stuck on/afterthought. Plus at a smaller size it'll be unreadable.
An obvious solution is to develop the icon within the typpgraphy using the 'i' (of insight) as your starting point. Discard the boundry/box of the icon and let the light rays extrude at various lenghts and you might have something good going on.
- SLAZ0
points taken... i am also working on that letter "i" idea, just not getting it to work. The client basically said they liked this already, but i know it needs some tweaking...
- ********0
hi slaz :P
why is the rays crooked?
- SLAZ0
crooked? one of the comments the client made was that the rays were too even, so i used an odd number instead of even, so the colors are different on the sides of the lighthouse... is that what you mean?
- dippy0
I think what tara|gee means is that the rays don't seem to radiate evenly from a single point in the center.
- Soler0
I would kill the white outline on the lighthouse, that is just weird.
Also, I would not make the windows white. they stand out too much. Just show the background through them, maybe faded.
- stewart0
yeah, your logo sort of looks like him instead of a lighthouse
- SLAZ0
will correct the rays, i didnt even see that... i like the idea of rays extending as well, be back tomorrow with new concept
- podzero0
It's not bad. But a few things to consider. The first thing that jumped out for me were the sun rays. It looks dangerously close to the Japanese battle flag of the 'Rising Sun'. Just something to think about since it is for an asian client. Maybe a simple color change will remedy this? I don't know how vested the client is in the color palette?
But other than that it's pretty clean.
- brandelec0
omg it's bender!!
- SLAZ0
what is bender?
- jg_20
the typo should be more powerful
- ernie0
The color does not say to me california or china (california = yellow?).. the beams are too aggressive. I would even try out some other ideas to express the idea of trading instead of the lighthouse - the lighthouse idea is overused, besides the name of the company doesn't even reference to it.
Try 2 colors only and fewer details, the white line is somewhat useful, i would make it thicker so it reduces well and have a more graphic look. and yes the type need some work.
- dconstrukt0
the typography is an afterthought.
the red lines back there remind me of the japanese flag, not of china.
need to keep that stuff in mind.
- auricom0
you need more gradients and drop shadows.....oh god that would be horrible.
you're on the right path, just need to bring the text into the illustration more. the point about the china vs japan setup is a good point as well. don't want to offend or anything.
i would make the top 2 squares rounded like the bottom rectangle but break up the rectangle more so it's not like a face. maybe have 2 circular rectangles intsead of 2 squares and one circular rectangle.
maybe add some thin vertical lines to the bottom part to add more to the lighthouse, just a thought.
