Our first Ad, Opinions?
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- 54 Responses
- gradiate0
dsmith7 has some good points. needs a little more focus. a copy line but nothing too obvious. maybe reluct could write you one?
- vespa0
Testpilot - yes it is style over substance. That's what this type of fashion is. Pure, beautiful, unadulterated, disposable style.
That's why the people who like it buy it, and the people who are into other stuff don't buy it.
You guys do have some points though, looking at it again. Maybe at least if the logo was on the jeans or something so that you knew it was a clothing flyer and not a club flyer.
- vespa0
gradiate
*applause*
- Duane0
pure, beautiful, unadulterated, disposable style can have a concept too though. like i said, i like the look of it, but why stop there. it's not that i'm a marketing guy or anything either. i just think concept is important. if not, you end up looking like that levi's ad with the buffalo herd. cool, but so what?
- reluct0
gradiate....
Ogilvy didn't lecture? Ever been in an Ogilvy office? Or their website for that matter? Ogilvy quotes on the walls mate! lol! :)
There were four people in this thread commenting on lack of concept and message. The only response that followed was "our audience doesn't need that stuff".
To me it is like making a car without wheels, because your targeted buyers know how to ride a bike.
Again in my humble opinion. It's a great illustration, but it doesn't perform very well on the advertising part.
- gradiate0
Two weeks ago mate.
Cabot square
Canary Wharf
London.Half empty as they sacked all their staff.
- reluct0
Just the reply I was aiming for. Nevermind. I'll just hang with my advertising buddies right?
It's a shame the people from BSUR are not replying in this thread. They actually wrote a book about concepting lol :) But why am I telling you. You don't care about branding :P
- ********0
I did not read all replies here..
but I think that ad just does not communicate...I really have no clue what Invincid would be..
Ok there is a boy with his back towards us..in pink..yea..it could be a gay-bar promo. Which I say is not wrong, if it is that then it communicates pretty ok. The graphics are swell.
- modularsin0
thats it! you got, we are promoting a gay bar.
:)
- gradiate0
Reluct
I care about branding but i dont care about the word branding. people can and will always hide their lack of ability behind words. Its the skill of a con man.
Not sure why you wanted that answer but thats fine. And yeah you can have the ad crew as they often stink.
If you want a book on branding go for a smile in the mind.
- Blofeldt0
Ok. Well, this is a magazine ad right? What side of the page is it going on? because your logo might be obscured by the centre of the mag where the staples go.
I haven't been to the website but I can't really tell what your company's called from the logo. Either Inviaid or Invlaid or Invicid. That's bad because if you're asking people to visit your site to check you out and you can't remember the name then they won't ever make it.
I've no problem with teaser advertising which prompts the audience to do a bit of work, but to make the impact the answers should be on the ad, not elsewhere. I don't think it should work as a paper chase, especially if you're not a huge well know brand.
Contrary to popular opinion, I I have several problems with the illustration. The man is nice and so is the pink. But the city and circles. That confuses the issue. If you keep the man the clothes become the main attraction. Also the pink block next to his arse looks like his leg. Like he's sat on a table. The city scape and circles confuse it stylistically. 80's are hp at the moment but this side isn't. Looks kind of technophile. More confusion, what style are you trying to express.
Nice ideas but a long way and hard work to go .
- Blofeldt0
Been to your site. I think you should use the sketch of someone frantically drawing. And say what you sell, posters, t-shirts. Emphasises what you're about, and I like the strap line 'we do it because we have to.' It's unexpected and funny, because I expect you do actually enjoy it. The illustration shows that.
Also, I feel let down by the site. You build hopes with the teaser and pissed me off with a hard to read and not very flashy site. Was expecting more music video than weblog. That's really bad because if I saw another ad I'd flick past My memory of your offering was poor.
- vespa0
"To me it is like making a car without wheels, because your targeted buyers know how to ride a bike."
Well to me it is more like making a fold-up motorised chopper treadly. With those little coloured things on the spokes that click round when you ride it. Yes you may be embarrassed of it in 6 months time, but for now you just WANT it, especially because the Chino-wearing-starbucks-grazing... dwellers will have no idea why you are riding it or where to get one. A car without wheels? That's just stupid!
- ********0
two words
MIAMI VICE