The new Aol logo
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- identity0
They needed a name change as well... "AOL" is about as appetizing as "Madoff Investments"
- Gucci0
This shit is going to be lampooned like crazy.
I'm on record saying I don't hate it. It's scaleable, different and bold. Which sounds to be exactly the tactics that AOL need to employ to be heard these days.
Oh, and fuck the shitty CDs they used to send in the mail.
- manonthestreet0
so I guess what they are trying to say is Aol is everything.
The video is a lot 'stronger' than the individual images but I think it pertains to what Aol was in 1998-99 and not today. Aol is a has been like no other and they cannot gain that position back by rebranding.
- hellojeehae0
okay...
- stem0
Don't get me wrong, I love the idea, it's just that they appear to be doing this with all of their clients. Also, there doesn't seem to be any consistency in the logo "elements", just random images?
- stem0
“Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product"
is this is Wolf Ollins pitch to all it's clients?
Have your base "logo" to the front, then let the users splash some funky-shit "elements" behind/around it...
"to invite conversation and collaboration"
- Stugoo0
Aol needs to go buck rodgers.
blast into space and return years later to find that everyone has evolved into google bots
- previous0
I like the idea
- manonthestreet0
all and all it's a fairly weak rebranding for a company that really needs to reposition itself.
- citizen_h0
AOL = LOL
- GeorgesII0
they should have crowd source that shit!
I've a friend of a friend who knows Gimp
- eating_tv0
What a bold, daring statement from Aol. Going where no company has gone before, "haters gonna hate" must have been the brief.
- pillhead0
- wow...first one out of the gate is pretty strongmanonthestreet
- It was a given?pillhead
- you should have added a turdmanonthestreet
- its right there formed into letters!.. make em' brown pill!anayafx
- Stugoo0
i propose a PS battle for the best Aol logo.
- BuddhaHat0
My latest HP work laptop was supplied with aol as the default home page in IE. While still affiliated with Time Warner, the front page was just littered with galleries of celebs in awkward situations and various stages of undress.
Clearly this is a company only capable of appealing to the lowest common denominator. I think the goldfish sorta describes the mentality of the average user quite well :)
- I thought they disappeared years ago, shit. hahapillhead
- ukit0
- ukit0
It's hard to tell at this point, but this could be a smart campaign. Sure people will hate it, but unlike the Olympics logo, it's challenging your preconceptions in a way that reinforces their message.
I also like how they sent out the press releases with deliberately shitty images that they knew would piss people off.
Then again, it's 2:40 in the morning, so I might just need some sleep.