The new Aol logo 5454 Responses

Last post: 3 years, 6 months ago | Thread started: Nov 23, 09, 1:29 a.m.

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manonthestreet
New logo:
Link to article with justifications on branding:
http://mediamemo.allthingsd.com/…
Let the bashing begin
Nov 23, 09, 1:29 a.m. – Permalink
PonyBoy
aol is dead... they died the moment the internet went 'high-speed'
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Dog-earNov 23, 09, 1:31 a.m. – Permalink
whereRI
wtf is that blue thing?
- it represents carefully researched and executed "expression"...– ideaist
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Dog-earNov 23, 09, 1:31 a.m. – Permalink
webazoot
they died because of rubbish service and even worse customer service.
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Dog-earNov 23, 09, 1:34 a.m. – Permalink
GeorgesII
W........T...........F
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Dog-earNov 23, 09, 1:34 a.m. – Permalink
mydo
needs more cube, less A and a little more l.
apart from that, i like it.
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Dog-earNov 23, 09, 1:35 a.m. – Permalink
manonthestreet
they should have changed the name to LOL
- or AWOL– ukit1/2
  Doa.– comicsans2/2
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Dog-earNov 23, 09, 1:38 a.m. – Permalink
Raniator
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Dog-earNov 23, 09, 1:44 a.m. – Permalink
comicsans
OK hipsters, what's with the '.' I can see how 'ol' wisely de-emphasises "online" but is there a precedent for "Aol."? or is this simply the shock of the new?
The whole thing just looks downmarket and amateurish to me. Unlike say, the London Olympics identity, which just looked bad.
- Apparently "Deloitte." have already done it.– comicsans
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Dog-earNov 23, 09, 1:46 a.m. – Permalink
shitehawke
I admire wolff olins and whomever is charged with presenting their identity work, cos that person is hugely talented.
- I'm thinking Peter Capaldi from "The Thick of it" (UK TV series). You'd have to intimidate your client to sign it off.– comicsans
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Dog-earNov 23, 09, 1:49 a.m. – Permalink
Raniator
I presume the fish and blob stuff is just an example... The 'Aol.' mark can just sit over any image (if I read that article correctly). And the bleed into white space is what unites them all, which I spotted pretty quickly so must work.
I guess we'll just have to see how they implement it.
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Dog-earNov 23, 09, 1:50 a.m. – Permalink
flashbender
the "." really pulls it all together
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Dog-earNov 23, 09, 1:59 a.m. – Permalink
iceberg
aol has been wolffolinized.
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Dog-earNov 23, 09, 2:06 a.m. – Permalink
ukit
HAHAHA...not sure what to think about this
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Dog-earNov 23, 09, 2:09 a.m. – Permalink
ukit
- LOL cube on steroids :)
  – iceberg1/2
  This one is sweet, the rest are boring.– johfiner2/2
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Dog-earNov 23, 09, 2:13 a.m. – Permalink
ukit
It's hard to tell at this point, but this could be a smart campaign. Sure people will hate it, but unlike the Olympics logo, it's challenging your preconceptions in a way that reinforces their message.
I also like how they sent out the press releases with deliberately shitty images that they knew would piss people off.
Then again, it's 2:40 in the morning, so I might just need some sleep.
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Dog-earNov 23, 09, 2:38 a.m. – Permalink
ukit
- G'night– ukit1/2
  *applause*– jimzyk2/2
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Dog-earNov 23, 09, 2:38 a.m. – Permalink
BuddhaHat
My latest HP work laptop was supplied with aol as the default home page in IE. While still affiliated with Time Warner, the front page was just littered with galleries of celebs in awkward situations and various stages of undress.
Clearly this is a company only capable of appealing to the lowest common denominator. I think the goldfish sorta describes the mentality of the average user quite well :)
- I thought they disappeared years ago, shit. haha– pillhead
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Dog-earNov 23, 09, 2:50 a.m. – Permalink
Stugoo
i propose a PS battle for the best Aol logo.
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Dog-earNov 23, 09, 2:55 a.m. – Permalink
pillhead
- wow...first one out of the gate is pretty strong– manonthestreet1/4
  It was a given?– pillhead2/4
  you should have added a turd– manonthestreet3/4
  its right there formed into letters!.. make em' brown pill!– anayafx4/4
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Dog-earNov 23, 09, 3:03 a.m. – Permalink
eating_tv
What a bold, daring statement from Aol. Going where no company has gone before, "haters gonna hate" must have been the brief.
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Dog-earNov 23, 09, 4:32 a.m. – Permalink

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The new Aol logo 5454 Responses

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