The new Aol logo

Out of context: Reply #15

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  • ukit0

    It's hard to tell at this point, but this could be a smart campaign. Sure people will hate it, but unlike the Olympics logo, it's challenging your preconceptions in a way that reinforces their message.

    I also like how they sent out the press releases with deliberately shitty images that they knew would piss people off.

    Then again, it's 2:40 in the morning, so I might just need some sleep.

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