The new Aol logo
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- ukit0
HAHAHA...not sure what to think about this
- iceberg0
aol has been wolffolinized.
- flashbender0
the "." really pulls it all together
- Raniator0
I presume the fish and blob stuff is just an example... The 'Aol.' mark can just sit over any image (if I read that article correctly). And the bleed into white space is what unites them all, which I spotted pretty quickly so must work.
I guess we'll just have to see how they implement it.
- shitehawke0
I admire wolff olins and whomever is charged with presenting their identity work, cos that person is hugely talented.
- I'm thinking Peter Capaldi from "The Thick of it" (UK TV series). You'd have to intimidate your client to sign it off.comicsans
- comicsans0
OK hipsters, what's with the '.' I can see how 'ol' wisely de-emphasises "online" but is there a precedent for "Aol."? or is this simply the shock of the new?
The whole thing just looks downmarket and amateurish to me. Unlike say, the London Olympics identity, which just looked bad.
- manonthestreet0
they should have changed the name to LOL
- mydo0
needs more cube, less A and a little more l.
apart from that, i like it.
- GeorgesII0
W........T...........F
- webazoot0
they died because of rubbish service and even worse customer service.
- PonyBoy0
aol is dead... they died the moment the internet went 'high-speed'
- manonthestreet
New logo:
Link to article with justifications on branding:
http://mediamemo.allthingsd.com/…
Let the bashing begin