The new Aol logo
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- _salisae_0
as much as this makes me quiver – when i look across design fields (fashion, product design, architecture, interior design) i'd say that architecture and branding are two fields that can expand in ways that are outside of a socially unacceptable realm and still survive quite healthfully. for that I am happy to see something like this occur.
i guess someone has to push the old 'envelope'. i just wish they didn't get paid so much to do it – the underdog is supposed to struggle!
- _salisae_0
anyone read their book? it's rather ironic that the cover is so nicely designed. why didn't they apply the ugly branding style to their product? didn't want to take the risk? i suppose, in this case, they're speaking to the designer audience and know what language they hear best–while anyone who is an AOL customer could only hear the language of pure repugnance.
- fooler20
Lol.
- dbloc0
Afghanistan On Line?
- eating_tv0
Azerbaidjan On Line
- jteore0
Bye Bye AOL. Less than 3 years before someone buys them out. This is NOT an identity. Seems as if someone just said "Everyone is doing lowercase letters with periods now. Let's go with that look."
- dbloc0
I considered taking those first images and making them all say Lol. instead of Aol. But didn't feel like wasting my time.
- scarabin0
it just looks like boring shit stock images to me, not edgy
- eieio0
el Diablo Aol
- FredMcWoozy0
whats with the satan sign?
- utopian0
Same designer as the "ADC" logo?
- ukit0
- Projectile0
well at least it's better than the 2012 olympics logo. And these bit ^^ aren't all that bad I reckon. But yeah.. all in all, a bit too try-hard and, as often seems the case with WO, aiming for award-winning design as opposed to effective design.