The new Aol logo
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- GeorgesII0
they should have crowd source that shit!
I've a friend of a friend who knows Gimp
- citizen_h0
AOL = LOL
- manonthestreet0
all and all it's a fairly weak rebranding for a company that really needs to reposition itself.
- previous0
I like the idea
- Stugoo0
Aol needs to go buck rodgers.
blast into space and return years later to find that everyone has evolved into google bots
- stem0
“Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product"
is this is Wolf Ollins pitch to all it's clients?
Have your base "logo" to the front, then let the users splash some funky-shit "elements" behind/around it...
"to invite conversation and collaboration"
- stem0
Don't get me wrong, I love the idea, it's just that they appear to be doing this with all of their clients. Also, there doesn't seem to be any consistency in the logo "elements", just random images?
- hellojeehae0
okay...
- manonthestreet0
so I guess what they are trying to say is Aol is everything.
The video is a lot 'stronger' than the individual images but I think it pertains to what Aol was in 1998-99 and not today. Aol is a has been like no other and they cannot gain that position back by rebranding.
- Gucci0
This shit is going to be lampooned like crazy.
I'm on record saying I don't hate it. It's scaleable, different and bold. Which sounds to be exactly the tactics that AOL need to employ to be heard these days.
Oh, and fuck the shitty CDs they used to send in the mail.
- identity0
They needed a name change as well... "AOL" is about as appetizing as "Madoff Investments"
- pillhead0
In video format the idea work quit well, and I can see the think behind the idea. I am amazed there are no fucking wank CD in the video .
- visual_infection0
I think at first reaction, I wasn't too big of a fan, but it made me think of something. We are all ok, with Google changing their logo to celebrate diffrent events and holidays throughout the year.
Doesn't it feel like this ID system is setting itself up for something like that? Election day, columbus day, a celebrity dies, just slap the new AOL logo typeface on an image representing that and now your brand is associated with it forever or associated with celebrating it. If they would have done this one year ago, AOL would have been there when MJ died, when the nation elected it's first black President.. etc.
Would that not lead to us seeing AOL as being more cultured, more up to date and with it versus the perception we have of it now?
Of course.. the above could just be the ramblings of an insane man.
- doesnotexist0
g'dm you wolff olins
- comicsans0
@visual_infection Sensible viewpoint, trouble is that anyone can do this, and many people will. Just stick your logo or name in front of an arbitrary graphic and away you go. Google's 'special' logos are recognised as variants on a well known identity. This is quite different, an absence of identity which merely consists of a text logo with a random background. Or maybe I'm just a boring old fart.
- _salisae_0
the concept is great. the execution is infantile. is wolff olins' studio outfitted with corel draw?
- jfletcher0
I'm with _salisae_ on this... interesting/cool concept, but the execution looks like a joke... I'm still not sure it isn't. Although so did the "bing" logo...so...