Branding Job Cost?
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- letters20
I'm with v3 on not underpricing, or under valuing brand identity work. That being said, certainly costs are respective to the kind of client and what/where they are operating – so if its a one-off mom and pop bakery there should be consideration for the size/revenue of that company.
I think it is also very important to keep in mind that time is not really relevant in the discussion of the cost for the creation of the identity itself – more so for the tools prepared around it (guidelines) and the assets generated with it. Anyone who is doing brand work professionally will tell you that sometimes the creative solution comes in 5 hours, sometimes in 5 weeks – the value is the result, the client is paying for that result as a reflection of your competency.
- detritus0
I think we've got all that covered.
'What would you charge?' is the question that really needs answering.
- oldelpaso0
free bread for life
- detritus0
Can you imagine?
*dreams longingly of currant buns and ginger bread men, sugar-topped cakes and..er.. german rye bread.
- oldelpaso0
you dont get if you dont ask ;)
- oldelpaso0
* i just got sucked into that dream.
literally spaced out and spent a good minute thinking of hot cross buns with a longing smile on my face
:)
- jysta0
£300
- detritus0
Hmm.
How much work would that represent, jysta?
Thanks for your answer!
- jysta0
I got briefed by a client at 1pm who wanted a logo by the end of that same day :-)
I wish I told them to fuck off.
Anyways I managed to knock something half decent out after 2 days. Hence £300.
- jysta0
this didn't include the price of the type faces. When I included the price of the type faces they refused to pay :-/ any ideas how I should respond to this, sorry if im going a bit off track...
- jysta0
... and no I dodn't go to the meeting dressed as a clown.
- letters20
detritus, I really keep 5k (dollars) as an absolute bottom. So, if its a true one-off shop that makes little profit currently, I think that would be a fair number to begin with.
- detritus0
Hmm.. that's an awkward one - could you argue that they'll be limiting any further development of their identity if they don't have access to the full typeface? Had you explained to them beforehand that you might be using a paid-for font in your design?
I'm sure Typographica or someone could spiel you off a tract about the value of a well-made font in defining a unique brand, but if they're the sort of client who expects to get a job finished in 6 hours from start to finish, such arguments will likely fall on deaf ears.
Although it's a bit late, perhaps you could build it in to your costings as a labour/time expense rather than something that can be picked out by a cheapskate as an 'excess'.
Don't know - tough call at this stage.
- detritus0
Thanks, letters2, though judging by the level of your clientele and quality of your work, I think that you're a touch higher up the scale than me!
Thanks very much though, your input only improves my perspective.
- jysta0
Thankfully I had already purchased the fonts for a previous project but even so..
I don't know how everyone else prices their work but I tend to charge a flat rate of £150 per day. Written into my T&C's included with an estimate for time on a project.
Maybe this is underselling myself a bit.
- detritus0
So why were you trying to charge them - not solely for using it in a new identity, I take it?
If you mean purchasing it so they could use it in their in-house literature, then I can appreciate the hard sell. You could explain that, given that he likes what you've done, it'd mean him having to go through you for every last piece of work they want brandifying in-house.. so, perhaps, you might want to keep schtum!
(mind you, probably not if he's a client from hell.. :)
- 98328923980
you know, after a year of financial hell and tons of compliments on the quality of work delivered, i will invert the situation. put as little effort as imaginary possible in the work, tell them a good story, take the money and run.
- antistatic0
If you need rates
http://www.itjobswatch.co.uk/con…
- detritus0
You know what, Janne? I completely agree.
There's two sides to this - the first, something I began appreciating late last year, is that my gut instinct often takes me straight to the best solution I can offer. Sure, it'll need some meddling around with, but all the other work - the alternatives, color selections, etc, are often just chaff, to make the client, and myself, feel better.
Secondly, I've spent this week investigating 'the art world' - been to the London Art Fair a couple of times, been talking to some dealers there and elsewhere, looking at sites ont'internet - and the overriding impression I've come away with is that $$$ = Confidence. The confidence to believe utterly in your concept and to sell or argue it as such. I guess I've always known this, but now my life's up in the air, it's something I need to reassure myself with. Ho hum.
"Dear Diary..."
- ofcourse you need to take my comment with a bit of salt, but yes, i stick to it..9832892398
- i mean, there's so much i need to invest in and the cost of living has been skyrocketing9832892398
- and there are clients that find me too expensive and there are even some that support me..9832892398
- the confidence thing is extremely important, most people around me bought a house, i didn't..9832892398
- (gosh i should just post a new message..haha..oh fuck it) tis year i put more effort in things..9832892398
- put most of my private life on hold, as i want to develop myself and keep the work worth it..9832892398
- i'll continue with a new message9832892398
- detritus0
ps. £2000+ for a 1 in 50 inkjet print of your crappy artwork is an obscene violation of decency.