Branding Job Cost?
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- detritus
Identity work for a single chi-chi bakery patisserie joint in London, probably doable over a couple of days.
Friend of a friend of a friend kind of thing, so I don't want to overcharge, but I do want the job because it's outside the usual kind of thing I do. They're not close enough for me to undercharge, either.
I'm, I guess - of mid-level - competence?
- 5timuli0
Three sausage rolls and a bridie.
- 5timuli0
If you're mid-level a steak pie is probably out of the question.
- kelpie0
350 p/h and sex with the daughter.
- detritus0
The daughter's a mere glint in the milkman's eye, so that's out of the question.
- kelpie0
fuck the wife then, problem solved, job done.
- kelpie0
I'd raise the rate to at least 400 though
- Concrete0
Ever so humble, Nairn. Bless you.
I only accept drachma's as payment and charge by the lunar month, if that helps?
- kelpie0
actually, its so long since I did anything outside of work that I have no clue whatsoever what you should charge, sorry mate...
- Concrete0
Seriously though, I'd charge by the hour for any identity work and give a set price for stationery, bags, etc.
- BaskerviIle0
when you say identity what do you mean? Just a logo? A whole system, typeface colour palette, look & feel.
All their print materials: packaging, menus etc?I'd charge per day, or it you think it won't take that long, by hour.
In these kind of cases sometimes it's better to negotiate a decent print budget so you can get some nice work out of it for the folio. Plus a chichi london bakery will want some pretty swanky packaging, print work
- neue75_bold0
15 poe-tat-ohs...
- bulletfactory0
you said it was doable over a few days right?
I would probably go ahead and charge him the 20K that you mentioned over in my thread, but my guess is he won't pay more than 500 P.
That being said, what is the largest amount of money that you can charge your friend of a friend twice-removed and still sleep well at night.~12 - 20 hrs? x hourly rate, always round up.
- skt0
£2000 minimum.
- detritus0
Thanks, Baskerville - all good questions.
I've got a meeting with her next week to go through the exact nature, but yes the job I want to price up currently consists of at least the logotype and overall identity. I presume that'll then lead on to design work for menus, ads, packaging application to frontage, etc, but given that she'd (and I'd, as it happens) prefer recyclable, low maintenance packaging, it probably means just menu and frontage branding work.
I like the day/job rate thinking - because, research aside (which I never know how to cost), I can envisage this being quite a quick turnaround.
Would anyone share what they think is a fair hourly rate for branding work? That's a nosy question, so I'll understand if no one answers.
- NONEIS0
"Fair" is fully dependent on your experience and past sucess' doing exactly what you are offering. Just don't charge less than $50 / hour, thats the minimum "Fair" amount in my book, unless the project has serious intrinsic value or you are best pals, which you said you are not, removed twice right?
Factor in your utility bills, your rent (for home or studio, wherever you do this), the paper you are going to use printing out comps, the ink in the printer etc, you have to take care of those things too.
- detritus0
Thanks, NONEIS.
Around £25-30 an hour is what I'd normally charge for this kind of thing.
But ..and this entirely depends on how this pans out.. if I get the job finished in 16 hours, that's 'only' £400, which won't account for research time.
And as a greedy bastard *I* don't get out of bed for less than a couple of sausage rolls and a meat pie!
erm. ho hum.
- skt0
fucksake nairn, i charge £50ph for shitty web work. more for branding. you are selling yourself well short.
i'm not even a graphic designer.
- BaskerviIle0
£25-30 an hour is pretty cheap.
I'd say more like £30-40.But maybe you can do a deal where you get £25-30 an hour but a card for free baked products/coffee for a year or something!
- neue75_bold0
You can still sell web for higher than most anything [save motion or animation gigs] but yeah, you'd be wise to go with the number Baskerville gave..
that said, if it is a friend, you are the only one who could really know what price is right...
- well, if there's one thing that disappoints me most, in terms of effort/reward it is web work.9832892398
- detritus0
Oh wrinkled, vinegary Holy Balls.
I last freelanced full-time about 5 years ago, but thought I'd done a check earlier this year, only to find that rates hadn't changed much.
I'm right in the middle of quite a big job, and I've set my rate at £30. ffs. No wonder they were surprised at how cheap I was.
FOR FUCK'S SAKE.
I HATE THIS SHIT.I'm only bloody in this bloody freelancing charade 'til I get my shit sorted out and start a non-design business - something where I can sell an easily quantifiable service and distinct goods which I can easily copy market rates for.
I'm such a schmo. I should've been a scientist.
Thanks guys!
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