Branding Job Cost?
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- oldelpaso0
the thing is.. i dont charge per hour.. cause im dicking around on youtube for like 5 hours in a day...
so my '2days' actually takes a week. ie. 24hrs spread over a week... (unless there IS a 2day deadline.. then it does happen in 2 days)
Nairn, its not just how long it takes to do the logo or reasearch.. think longterm.. you can charge them a couple of grand.. and bust their piggy bank.. or get 700 for the logo.. and then at a later date another 600 for the shop window.. then another 400for rudimentary advertising.. etc..
(..wow.. i sounds like a f*cking dick...)
its true though...
- skt0
you're a dick?
- version30
establishing a graphic standard should be the main concern
something so well prepared any other designer could use your assets and produce something usable
it is valuable work that should be respected
- oldelpaso0
you're a dick?
skt
(Nov 16 07, 13:59)i keep reading that as an affirmation rather than a question
- detritus0
Not sure I understand exactly what you mean, v3? Are you referring merely to asset production or to the development of a worthy mark? The creation of a complete brand file with guidelines documents etc - or to take my work and their brand seriously? If they're paying me honest money to do my job, these are all givens, surely?
I must be making myself sound like a right schmuck here - I'm not a complete noob, I've been pretending to be a designer in one form or another for 8 years now! :)
It's just that I've never been comfortable with pricing myself in this kind of situation, haven't done it in a while and when I did back in the day, was able to charge what was then a good rate (for me, anyway). This job's for a small 'start up' with a budget level that I've got be careful about, so I'm just wondering what is fair - and if that's 'high' (as far as their expectations are concerned) I want to feel comfortable in asking for it.
I don't need or want to squeeze as much money as I can from them - just for it to be ..well, fair.
- detritus0
I only hope I put as much effort into their job as I have in to this thread...
..which OEP can take as evidence for my dithering l33tness!
- skt0
the fact they might not have much money now should only be a factor if you might loose the job altogether by charging too high.
i made the mistake once of charging fuck all for a complete online identity for a friend that resulted in his business growing massively, earning him a lot of money.
you are ultimately selling a company to their audience... their future earnings based on a good job done on their brand will soon make your fee seem pretty paltry.
or something.
- max_prophet0
its a fucking bakery you stupid fucks, a bakery does not need a brand guidelines, you mugs talk like it's IBM.
Just say it's going to cost him a grand and knock it out.
- skt0
mr prophet makes a fair point...
loaf of bread, some wiggly lines denoting heat...
pub.
- version30
i'm sure the bakery is content just making ends meet, i doubt they have any inspiration to aspire higher, in fact, i'm sure detrius made this whole thing up for entertainment purposes, there can't be any good reason a company would want a professionally designed mark and you should definitely treat said bakery like shit because they are not of an IBM caliber.
what you should do is just get a logo maker software package and give it to them out of the kindness of your hearti doubt such a small crappy bakery has any need for advertisements, sell sheets, internal and external printed collateral, etc. there is most likely no paperwork coming or going out of the place as a baker wouldn't need to buy or sell any supplies so i'm sure just handwriting their name and circling it then scanning it and live tracing it will be enough of a mark to impress the neighbors and remind the owners what they call the place
- detritus0
You know what Rasko, you're absolutely right. I'm just gassing here to keep this thing going and get more opinions.
All I actually want is for people to pop up and give me a figure, and a grand sounds great to me.
As did skt's and OEP's numbers...
- detritus0
Jeez louise - you're both right, it's just that talking about things in terms of brand guidelines and such can't help but sound pompous.
Designers ARE wankers, after all.
- detritus0
Hold on, did i just write 'jeez louise'?
- skt0
is max prophet rasko? ha!
- version30
you spend a month caring, worrying, thinking, inspecting, second guessing, conversing, and deciding so said client doesn't have to worry about it.
Done right, it will be the last time they need to deal with it and the place will be handed down to the children with the same mark years down the road.
why else do they hire you, so they can get some half assed attempt that gave you a couple months rent and need to do it next year?
fuck all that, i actually care about what i do.
- detritus0
You're not honestly addressing that to me, are you v3? There's a heckuva lot of false assumptions loaded in there if that's the case.
I hope it wasn't, I'd never stoop so low as to accuse anyone on here of that.
- detritus0
Sorry, you probably weren't.
I'm a bit of a touchy motherfucker sometimes.
x
- version30
not toward you detrius, just a continuation of the rant i had above, directed to the people undercutting others and low-balling the effort involved.
some people obviously do not understand the needs of a brand, it's delivery of message, need for supporting logos marks matched fonts, the fact the cost involved in said company acquiring the fonts for official use is separate from your efforts, revisions revisions revisions, possible market testing, etc.
- wunderbra0
fucksake nairn, i charge £50ph for shitty web work. more for branding. you are selling yourself well short.
i'm not even a graphic designer.
skt
(Nov 16 07, 07:21)werd. i charge €65,- which is less than skt, but i intend to level it up a little next year anyway..
- wunderbra0
anyway, charge for presentations, brand implementation, guidelines distribution, brand application on all their cars, planes, factories, websites, intranet, extranet.. you may need to hire a few offices..