Branding Job Cost?
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- version30
establishing a graphic standard should be the main concern
something so well prepared any other designer could use your assets and produce something usable
it is valuable work that should be respected
- Randd0
whatever jim said
- oldelpaso0
you're a dick?
skt
(Nov 16 07, 13:59)i keep reading that as an affirmation rather than a question
- letters20
I'm with v3 on not underpricing, or under valuing brand identity work. That being said, certainly costs are respective to the kind of client and what/where they are operating – so if its a one-off mom and pop bakery there should be consideration for the size/revenue of that company.
I think it is also very important to keep in mind that time is not really relevant in the discussion of the cost for the creation of the identity itself – more so for the tools prepared around it (guidelines) and the assets generated with it. Anyone who is doing brand work professionally will tell you that sometimes the creative solution comes in 5 hours, sometimes in 5 weeks – the value is the result, the client is paying for that result as a reflection of your competency.
- detritus0
I think we've got all that covered.
'What would you charge?' is the question that really needs answering.
- detritus0
Thanks, letters2 - I'm acutely aware of all of those issues, which is exactly why I was asking.
The branding jobs I'm currently on appear to be massively undervalued - I realise this now.
Just hold on, whilst I go get a shotgun.
- oldelpaso0
free bread for life
- detritus0
Can you imagine?
*dreams longingly of currant buns and ginger bread men, sugar-topped cakes and..er.. german rye bread.
- capsize0
just make it small and charge again for larger
- capsize0
pay scale,ffs
- oldelpaso0
you dont get if you dont ask ;)
- letters20
I think a lot of people who start out with an interest in branding – that are working independently and not inside a branding firm or agency that specializes in branding – tend to begin by costing brand work like all other projects. Certainly there is no problem operating that way (save the people really undermining the market, though likely they're not in the same league) however you're certainly underselling your services if you do have some competency.
- oldelpaso0
* i just got sucked into that dream.
literally spaced out and spent a good minute thinking of hot cross buns with a longing smile on my face
:)
- jysta0
£300
- detritus0
Hmm.
How much work would that represent, jysta?
Thanks for your answer!
- jysta0
I got briefed by a client at 1pm who wanted a logo by the end of that same day :-)
I wish I told them to fuck off.
Anyways I managed to knock something half decent out after 2 days. Hence £300.
- jysta0
this didn't include the price of the type faces. When I included the price of the type faces they refused to pay :-/ any ideas how I should respond to this, sorry if im going a bit off track...
- jysta0
... and no I dodn't go to the meeting dressed as a clown.
- letters20
detritus, I really keep 5k (dollars) as an absolute bottom. So, if its a true one-off shop that makes little profit currently, I think that would be a fair number to begin with.
- detritus0
Hmm.. that's an awkward one - could you argue that they'll be limiting any further development of their identity if they don't have access to the full typeface? Had you explained to them beforehand that you might be using a paid-for font in your design?
I'm sure Typographica or someone could spiel you off a tract about the value of a well-made font in defining a unique brand, but if they're the sort of client who expects to get a job finished in 6 hours from start to finish, such arguments will likely fall on deaf ears.
Although it's a bit late, perhaps you could build it in to your costings as a labour/time expense rather than something that can be picked out by a cheapskate as an 'excess'.
Don't know - tough call at this stage.