Branding Job Cost?
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- letters20
Typically, compensation for branding work is not at hourly or per diem rates. The application of the brand to collateral or environmental materials could be charged based upon time – but the actual brand itself should be priced differently. The cost for the brand should be dependent on who the client is, in terms of their offering, revenue and in what regions/areas the brand will operate. Brands ideally continue to generate profit and have extended value beyond their date of conception – this is why rights management is involved in the sale of branding work. You could charge for the brand work based upon your time, but ultimately when you transfer the rights of the brand over to the client there should be a fee involved.
- letters20
Also, as a note of caution, work done for friends can be the most difficult in terms of cost/coordination, as when you begin being more flexible in your costing and management of the project the client can easily take advantage (not necessarily knowingly).
- detritus0
Thanks, letters2 - I'm acutely aware of all of those issues, which is exactly why I was asking.
The branding jobs I'm currently on appear to be massively undervalued - I realise this now.
Just hold on, whilst I go get a shotgun.
- capsize0
just make it small and charge again for larger
- capsize0
pay scale,ffs
- letters20
I think a lot of people who start out with an interest in branding – that are working independently and not inside a branding firm or agency that specializes in branding – tend to begin by costing brand work like all other projects. Certainly there is no problem operating that way (save the people really undermining the market, though likely they're not in the same league) however you're certainly underselling your services if you do have some competency.
- version30
project cost should be high
they are depending on you to create something appealing to help draw in and maintain customers. this should be less of a logo and more a graphic standard
royalties for materials emblazoned with your work etc...
- version30
skt's responses are the best in this thread by far
even if somehow by some chance miracle you are done with this in hours to your, their, and the publics approval, the final output is worth thousands as it will become the face, nay the essence of said shoppe
- oldelpaso0
i tend to charge £250/day (which isnt much for freelance)
so most easy branding projects go for 500-750.. (logo generation + V.rudimentary palette, & guideline)
(on the other hand i dont get many big projects freelance) so when i get them through i work on them for real cheap just cause i like the indepth-ness (?) of it. and the amout of stuff i get to do.
so.. i work on a mate's rates kinda system..
some stuff i just do for free :D
answer to your ur qestion. 750
- ftravieso0
A branding solution doesn't come up in 2 days.
If you still think so, well, that will be worth no more than 200 Euros, if you ask me. It's a one time client but the references can be huge if you market yourself in the right way. And pricing is everything.
- detritus0
Obviously I'm not going to just do all the work in 2 days - what I mean by that is, by my standard model, '2 days actually hulking down to do the grunt work in Illustrator etc' - which for me is a long time.
That doesn't count the time I'll spend researching and sketching out ideas before I resolve a couple of decent options.
It's this 'thinking time' I find hard to quantify.
- detritus0
OEP - thanks for your blunt answer, that's exactly the kind of advice I'm looking for!
- detritus0
Ok, sorry. My original post didn't make that time 'obvious' at all.
Fuck, I've got to stop beginning sentences aggressively..
- max_prophet0
who are these noobs straight from college giving it the large one? pffft
- detritus0
bwah?
- skt0
nairn, the thinking time is why you should charge a decent amount of money. this allows you time to look at a blank document for a few hours when you get stuck.
also, you are not just charging for your time, you are charging for your ability to produce an identity.
- Llyod0
1000000 lbs
- version30
330,000 to 340,000 yen
- monNom0
Thinking time should be priced the same as production time. They're paying you to research on their behalf, rather than pursue your own interests... The rate pays for process, not product... but generally you don't get a good product without the process.
That said, some companies just want something that says their name to put on boxes... they could give a shit if you thought about it or not.
- ftravieso0
Work for objectives. The more the options you show, the more feedback you get from your client and therefore involving him in the process is a great way to help your work as you have more information, provide you are creative in that sense as well. And remember, keep your things organized and eath healthy to feed you brain.