Branding Job Cost?
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- 98328923980
btw. the logo upgrade was a proposition, it still needs to be implemented, so the real design an printing work could be quite a lot, which also influences their budget. Quite a few cars need to be redone and all their stationary..
- 98328923980
-- continued from the comment box from detritus one page back --
...recently i had a client that was insanely enthousiastic about a logo upgrade, a solution to a bad logo that could not be completely redesigned. the company was in a takeover situation and they found me a little too expensive... so THIS time i reacted differently and kindly told them i could not lower my rate, so they responded they understood and that no other company in this area has ever done better and that they'll return when the takeover situation has finalised and their financial status becomes more clear..
moral of the story: stick to your value, be realistic to both client and yourself and NEVER be desperate.. i have learned my lessons. and remain kind and constructive.
- Randd0
whatever jim said
- neue75_bold0
I've always found the industry standards pretty absurd...
Aptly titled - http://www.gag.org/
- of course they don't put any of the information available in their publications online for free...neue75_bold
- of course, ffs...neue75_bold
- detritus0
I guess the thing with that Graphic Designer's rate guide is that it's aimed at the IT end of the industry - which is to say, not necessarily the really well paid, brand and campaign end, but more the multitasking 'can you do print brochures and flash?' end.
- NewElpaso0
according to this... http://www.itjobswatch.co.uk/con…
- neue75_bold0
I wish I could tell you how to live your life and determine right from wrong... but helas, you know better than I/us/them...
- max_prophet0
thats hardly anywhere near correct.
- yeah exactly!NewElpaso
- It's based on job ad ratesantistatic
- NewElpaso0
Average Minimum Daily Rate £387 ???
wow.. i'm way below minimum. (either that or i should start taking longer to do shit!)
- detritus0
ps. £2000+ for a 1 in 50 inkjet print of your crappy artwork is an obscene violation of decency.
- detritus0
You know what, Janne? I completely agree.
There's two sides to this - the first, something I began appreciating late last year, is that my gut instinct often takes me straight to the best solution I can offer. Sure, it'll need some meddling around with, but all the other work - the alternatives, color selections, etc, are often just chaff, to make the client, and myself, feel better.
Secondly, I've spent this week investigating 'the art world' - been to the London Art Fair a couple of times, been talking to some dealers there and elsewhere, looking at sites ont'internet - and the overriding impression I've come away with is that $$$ = Confidence. The confidence to believe utterly in your concept and to sell or argue it as such. I guess I've always known this, but now my life's up in the air, it's something I need to reassure myself with. Ho hum.
"Dear Diary..."
- ofcourse you need to take my comment with a bit of salt, but yes, i stick to it..9832892398
- i mean, there's so much i need to invest in and the cost of living has been skyrocketing9832892398
- and there are clients that find me too expensive and there are even some that support me..9832892398
- the confidence thing is extremely important, most people around me bought a house, i didn't..9832892398
- (gosh i should just post a new message..haha..oh fuck it) tis year i put more effort in things..9832892398
- put most of my private life on hold, as i want to develop myself and keep the work worth it..9832892398
- i'll continue with a new message9832892398
- antistatic0
If you need rates
http://www.itjobswatch.co.uk/con…
- 98328923980
you know, after a year of financial hell and tons of compliments on the quality of work delivered, i will invert the situation. put as little effort as imaginary possible in the work, tell them a good story, take the money and run.
- detritus0
So why were you trying to charge them - not solely for using it in a new identity, I take it?
If you mean purchasing it so they could use it in their in-house literature, then I can appreciate the hard sell. You could explain that, given that he likes what you've done, it'd mean him having to go through you for every last piece of work they want brandifying in-house.. so, perhaps, you might want to keep schtum!
(mind you, probably not if he's a client from hell.. :)
- jysta0
Thankfully I had already purchased the fonts for a previous project but even so..
I don't know how everyone else prices their work but I tend to charge a flat rate of £150 per day. Written into my T&C's included with an estimate for time on a project.
Maybe this is underselling myself a bit.
- detritus0
Thanks, letters2, though judging by the level of your clientele and quality of your work, I think that you're a touch higher up the scale than me!
Thanks very much though, your input only improves my perspective.
- detritus0
Hmm.. that's an awkward one - could you argue that they'll be limiting any further development of their identity if they don't have access to the full typeface? Had you explained to them beforehand that you might be using a paid-for font in your design?
I'm sure Typographica or someone could spiel you off a tract about the value of a well-made font in defining a unique brand, but if they're the sort of client who expects to get a job finished in 6 hours from start to finish, such arguments will likely fall on deaf ears.
Although it's a bit late, perhaps you could build it in to your costings as a labour/time expense rather than something that can be picked out by a cheapskate as an 'excess'.
Don't know - tough call at this stage.
- letters20
detritus, I really keep 5k (dollars) as an absolute bottom. So, if its a true one-off shop that makes little profit currently, I think that would be a fair number to begin with.
- jysta0
... and no I dodn't go to the meeting dressed as a clown.
- jysta0
this didn't include the price of the type faces. When I included the price of the type faces they refused to pay :-/ any ideas how I should respond to this, sorry if im going a bit off track...