New PacSun Site
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- 163 Responses
- 2cent0
soccer moms are who buy from pacsun... not core skaters.
like i said above... from the point of a skate brand and a distributor they are a necessary evil. trust me... all of us would rather deal with the core shops only and tell people like pacsun to fuck it but thats not gonna happen.
we only sell people like pacsun certain shoes... we don't open our entire inventory to them... as you can see only 4 pairs of our shoes are sold their while we have about 21 pairs of shoes in our current lineup.
as much as i hate em, they help me keep my job.
- mg330
what?
- Donvitoviti0
and why the hell are you posting the budget? are you trying to prove something?
that is pretty disrespectfull in my book, and just builds on an over inflated head
- Donvitoviti0
1 more post because looking at the site more just pissed me off.
It looks like GAP. Seriously. It slike you took a GAP like site and color and put a pacsun logo on it. Maybe with all your research you might want to take a step back and actually see that you might want to make it look like its from pac sun?!?!
- cvirus0
ouch, jevad.
i think it looks OK...it's all CSS and loads fast, which is nice, and I know how a lot of those major projects have too many people involved and you have to meet everyone's requirements.
were all those usability studies really necessary, though?
- 2cent0
hahahaha... DonV is on a tear!
- Nac0
I can vouch that even though I have been gone more than a year, that the hierarchy of power prevails at PacSun....and it does create a lot of problems, not only because people start throwing a fit if their 2 cents dont get used, but also your job is just about on the line.
- mg330
wrong thread! :D
- dprskier0
Those of you who are being very critical, don't judge the sites design until you have read the demographic information and test results. People love to judge design on their own lilttle scale, but in business, design is about achieving objectives.
This site is probably just a component of their integrated marketing campaign, and us, not knowing its role, can't fairly judge it.
All of our talk means nothing, results mean everything. We will see how the site effects sales.
- dprskier0
granted, they weren't going to be selling products on their site, only displaying them, but that's only a small addition in functionality."
-Gabe
If you think a site that just displays products and one that sells them just has a small addition in functionality your way off base. It changes the websites roll in your marketing plan and business processes dramatically, not to mention the technology factor. Even with using web services, it is still a HUGE step to go from a site that shows off products to one that sells these products.
The postings of the majority of the NT community just confirms my belief that the majority of designers are ignorant about most things business.
On the other hand, I guess that is what you get for bragging about your site to a forum full of egotistical designers.
- Donvitoviti0
oh y a... ahahahaaha..
- 2cent0
well this is practically the exact same thing to pacsun but up here in Canada...
i think they do a much better job of hitting their target market... and you know what, they make money hand over fist.
- gabe0
hey dprskier, my point was that that functionality alone wasn't worth an added _#_ of million dollars to the budget.
also, i'm not sure where you're able to come out and speak as some sort of authorative figure when all of the work in your portfolio is student work, and have yet to work a day in the real business world where companies are as tight with their budgets as the jockstrap that's riding up your ass right now. despite what you may have heard, they won't throw millions this way and that for a shopping cart, or anything else for that matter.
- jevad0
"i just dont think i would ever classify the site as "shit""
would you call a spade a spade?
you can't polish a turd.
- mg330
On the contrary, dprskier, most of the postings confirm that many of us have good eyes for site design that doesn't match a brand at all.
If you don't have that, who gives a crap about whether or not it has e-commerce functionality, or is just a site to showcase what is in the store.
I mean, the closest that site comes to representing the look and branding of PacSun is about 50x20 pixels in the top left corner, you know, that area that is yellow and black and says PacSun.
You need a lot more than a logo to succesfully match your branding.
- johndiggity0
reminds me of (mt).
- Abandoned0
This thread makes me smile ahahahahaa
- jevad0
"and you have to meet everyone's requirements."
the only requirements you need to meet are the user's...