New PacSun Site
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- 163 Responses
- mg330
Billabong kids, that's exactly what it looks like. That, or that crap suburban middle america Abercrombie knock-off Hollister.
God when I go to the mall in Rockford, IL where my girlfriend's dad lives, I treat it as a big experiment to determine all the reasons I always want to live in the city.
- jevad0
When management say 'jump', do you say 'how high?'
- johndiggity0
no way, they take a survey first and then call the focus groups to tell them where and how high to jump.
- jeedoubleu0
jepeddo, does make some valid points. Working for a company of that magnitude has more restrictions that you can image, really. I mean i'm sure there are some who know what's it's like, but most do not. I can image PACSUN makes my time working at Bluenotes look like a piece of cake (ice cream cake).
Ha Jedpeddo, that should be your new alias (jk, obviously)
- jevad0
100
who woulda thunk it?
- mg330
- jbeddoes0
We are using Scene7. Much of the product catalogue is still be served from TrueSpectra and is in the process of being converted. TrueSpectra was aquired by Scene7 a year or so ago.
An iteresting thing about the zoom...we've found that some of the higher priced items do well, while most apparel remains flat in conversion. Not to mention production time goes up considerably when dealing with such large product images. I would be interested to know how well the zoom works for you, in terms of sales increase?
- jevad0
"That, or that crap suburban middle america Abercrombie knock-off Hollister."
yes - and I fear that is what the 'marketing manager' or dept or whatever wanted...teh fools...FOOLS....
- mg330
Man it's sick, I never get why kids eat up clothing with logos and names emblazoned all over, and it's CHEAP CRAP clothing!
- fusedliving0
daaamn...why is everyone such a hard-ass? I think it's good dude...
- mg330
Why aren't the bottom links centered? Just throws everything off.
http://shop.pacsun.com/webapp/wc…
- Nac0
not going to say a word =)
- jevad0
well...it's just that kind of day I think.....
- Nac0
i can honestly tell you the comments on this site will never reach management or executive ears at pacsun....but this thread can stay alive and be the epitomy of 'voices not heard'.
- 2cent0
god i hate pacsun... the cdn equivalent is west49... unfortunately they are a necessary evil as more and more core skate shops go belly up.
on the C1RCA front... its always spelt all caps with a "1" not an "i" and i don't know here you got the image for the MA207 blk/red but its wrong... the MA207 has a "C" stripe on the side, not a C1RCA icon.
just thought i should let you know.
- jevad0
yeah I noticed that the other day.
50 usability studies?! How many did you really do - and what was your process?
have to say that graphically I think it is rather weak .
Links and menus are all over the place.
The mix and match is bloody confusing, and also, if you will allow me, pretty lame.
I do however, like the way you have done the shoes section, although after all is said and done, you cannot choose to sort by a specific colour, price-range, or company.
These are all issues that would ahve been flagged if you had done proper user research.
User Experience = poor.
- jpea0
- tymeframe0
looks a bit OldNavy.com to me. I mean, what's pac suns' purpose?
skate/surf fashion? who shops there actually skates or surfs?
- jevad0
and it took you 7 months to do that?!
damn
- jevad0
"who shops there actually skates or surfs?"
probably about 1 out of every 10 visitors.