New GM logo campaign
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- epic_rim
https://www.freep.com/story/mone…
"General Motors is working to remake its public image with a new logo, a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion vehicles to offering mostly all-electric vehicles over the next decade."
- formed2
Wow. I hope that's a joke.
- epic_rim0
"Generation E"
- fooler2
looks like a first round discarded G Mail logo from 2004
- zarkonite0
Maybe they should have started with releasing the cars first.
- Krassy3
9m
- stoplying-5
I don't hate it.
- Continuity1
I don't love it.
- ideaist3
GM
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- AQUTE3
silent laugh
- _niko0
is that a hidden electric prong? weird gradient aside, it's not terrible.
- Yeah; the bevel & emboss is a bold and IMO bad look.ideaist
- yeah looks like a photoshop filter created by a company intern or something lol_niko
- Actually it is terrible.i_monk
- @_niko it was my internsted
- bit side story: he was hired as a site builder. learned to make shitty gradient garbage for porn sites but like a notalent cunt. i had more important shit tosted
- do, he got the company crown jewelry project without any supervision. and this happened: https://beta.techcru…sted
- scarabin0
Lowercase to make it as innocent-looking as possible
- sab1
FUGM
- showpony0
i need to see this in context... in isolation, it's easy to poke at it purely from a formal perspective. that being said, this is a company that needs to reinvent itself in many ways... a more radical redesign seems appropriate. i'm interested to see how they will apply it and how it will evolve etc.
at least it's not more "blanding."
- shapesalad-3
Companies should really dig deep into the ecological affects of their logo design, the inks used to create their shades of blue - are they from sustainable sources, low carbon footprint, non toxic, compostable. Would making the logo 10% smaller across the board save on earths resources. The plastic/metal logo badges on cars globally add weight to all cars in the world - replacing them with a stick could cut emissions by 0.00001%
Have they considered the computer screen watt usage to displaying their logo? A slightly darker shade of blue could help cut emissions. Perhaps making it all black or a thin blue line on black background would globally cut emissions by 0.0001%
- Talking about companies of big scale. When a logo is used so widely at scale it has an impact on the environment and they missed a chance to address that.shapesalad
- *sticker. 0.000001% just a guess.shapesalad