New GM logo campaign
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- epic_rim
https://www.freep.com/story/mone…
"General Motors is working to remake its public image with a new logo, a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion vehicles to offering mostly all-electric vehicles over the next decade."
- formed2
Wow. I hope that's a joke.
- epic_rim0
"Generation E"
- fooler2
looks like a first round discarded G Mail logo from 2004
- zarkonite0
Maybe they should have started with releasing the cars first.
- Krassy3
9m
- stoplying-5
I don't hate it.
- Continuity1
I don't love it.
- ideaist3
GM
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- AQUTE3
silent laugh
- _niko0
is that a hidden electric prong? weird gradient aside, it's not terrible.
- Yeah; the bevel & emboss is a bold and IMO bad look.ideaist
- yeah looks like a photoshop filter created by a company intern or something lol_niko
- Actually it is terrible.i_monk
- @_niko it was my intern********
- bit side story: he was hired as a site builder. learned to make shitty gradient garbage for porn sites but like a notalent cunt. i had more important shit to********
- do, he got the company crown jewelry project without any supervision. and this happened: https://beta.techcru…********
- ********0
- scarabin0
Lowercase to make it as innocent-looking as possible
- sab1
FUGM
- showpony0
i need to see this in context... in isolation, it's easy to poke at it purely from a formal perspective. that being said, this is a company that needs to reinvent itself in many ways... a more radical redesign seems appropriate. i'm interested to see how they will apply it and how it will evolve etc.
at least it's not more "blanding."
- shapesalad-3
Companies should really dig deep into the ecological affects of their logo design, the inks used to create their shades of blue - are they from sustainable sources, low carbon footprint, non toxic, compostable. Would making the logo 10% smaller across the board save on earths resources. The plastic/metal logo badges on cars globally add weight to all cars in the world - replacing them with a stick could cut emissions by 0.00001%
Have they considered the computer screen watt usage to displaying their logo? A slightly darker shade of blue could help cut emissions. Perhaps making it all black or a thin blue line on black background would globally cut emissions by 0.0001%
- Talking about companies of big scale. When a logo is used so widely at scale it has an impact on the environment and they missed a chance to address that.shapesalad
- *sticker. 0.000001% just a guess.shapesalad
- formed0
This logo marks the end of GM. It's questionable they can survive at all, but this pretty much showcases their complete lack of vision. Talk about bad PR for something totally unnecessary at a very bad time for them.
