New Calvin Klein Logo
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- 29 Responses
- dbloc11
I wonder how much they paid someone to click the caps lock?
- lolMiguex
- Hahafuturefood
- $30,000 / hr.bainbridge
- LOL!!!!! best comment of the daydconstrukt
- dbloc0
calvinklein - INTRODUCING THE NEW CALVIN KLEIN LOGO. A return to the spirit of the original. An acknowledgement of the founder and foundations of the fashion house. In collaboration with the art director and graphic designer Peter Saville.
- Fair play, these people do know how to write complete shit don't they.Raniator
- utopian2
Crowd goes nuts!
- Mattjanz3n0
Same could be said about the original but it's iconic now...
- set4
Old one was fine..
- bainbridge0
Old one actually was recognizable, new one looks like any fashion brand. Tom Ford, Michael Kors.
- hans_glib-3
fuck you haters. pete saville did it, so it's great and a yuge improvement
- WTF, Saville did this?!
Fuck me. Ugh.Continuity - Peter Saville is a loser and is totally overrated. Sad!monospaced
- I'm with mono, sorry hans.MrT
- I think Mono was being sarcastic. "Believe me."CyBrainX
- OK I think Saville's a tossbag. Who's with me?MrT
- Saville is a genius but this isn't so good.fadein11
- literality runs amok.detritus
- WTF, Saville did this?!
- Continuity1
Fuck this shit.
Here I am fucking grafting 12+ hours a day, and sometimes weekend, for a middle five-figure annual salary, and spend time trying to come up with workable passive income ideas to supplement my modest income ... and in comes some over-priced cunty agency probably raking in scads of cash because one of their lazy fucking millenial 'designers' hit the Caps Lock key, and sold it to the client the next day.
Fuck. This.
- Maaku0
I think it's "subtle" in a way. No gradient, or new color, or different font. Now they are just YELLING IT!
- utopian-1
- dbloc0
Dude was a bit of a creeper.
- nb3
Give it 5 to 7 years and some brilliant agency will get paid a ton of money to turn the caps lock off, again.
- fruitsalad-1
Well... when you look at any sort of design, be it product / graphic / architectural etc, what you're seeing is the destination, the result of a long journey of exploration.
So while it may simply look like they hit cap locks, they probably was a long and thorough journey of exploration to reach that point, throwing out all the multitudes of ideas you could ever have.
Or for all we know, CEO sees sales and brand presence is dipping, that we're in a time of inequality, therefore time to make the logo look more Premium, more that of an expensive brand, and so commissions a design agency to spend 30mins making it cap locks.
When the economic situation improves, and we have a return of the middle class and less inequality/more wealth they'll change the logo back to lower case. Why? Well when there's greater inequality, people have less to spend, and so high end expensive brands become more desirable, as the people wish to reach the top, to be able to afford those brands. When people have more money, and the economic situation has improved, the edgy, gritty street brands become more appealing, as people wish to show they're "real" and "street" and working class.
- I think we've all probably seen this kind of thing happen.CyBrainX
- If you think the economic inequality is going to improve during this administration, you'll have a long wait. As in forever (or impeachment)CyBrainX
- Kenneth Cole has closed the majority of their stores while they "reconsider brand direction". I'm going to miss them.CyBrainX
- DaveO-2
I feel like i just walked into a spread in the daily mail! Fucking morons, you should be embarrassed.
- and your point is?fruitsalad
- You walk into spreads in the Daily Mail?dbloc
- mantrakid1
I walk into spreads in the Daily Mail like you for breakfast.
- slappy1
Maybe they saw an opportunity to sell millions of pairs of underpants, knowing that certain consumers don't want to be seen in last years design.
Then once the wave crashes, flip them back to make people feel nostalgic, and cash in again. All while creating a bunch of free publicity via discussions about the logo.
They wouldn't be the first to create hype by underwhelming people with a rebrand.