New Calvin Klein Logo
Out of context: Reply #17
- Started
- Last post
- 29 Responses
- fruitsalad-1
Well... when you look at any sort of design, be it product / graphic / architectural etc, what you're seeing is the destination, the result of a long journey of exploration.
So while it may simply look like they hit cap locks, they probably was a long and thorough journey of exploration to reach that point, throwing out all the multitudes of ideas you could ever have.
Or for all we know, CEO sees sales and brand presence is dipping, that we're in a time of inequality, therefore time to make the logo look more Premium, more that of an expensive brand, and so commissions a design agency to spend 30mins making it cap locks.
When the economic situation improves, and we have a return of the middle class and less inequality/more wealth they'll change the logo back to lower case. Why? Well when there's greater inequality, people have less to spend, and so high end expensive brands become more desirable, as the people wish to reach the top, to be able to afford those brands. When people have more money, and the economic situation has improved, the edgy, gritty street brands become more appealing, as people wish to show they're "real" and "street" and working class.
- I think we've all probably seen this kind of thing happen.CyBrainX
- If you think the economic inequality is going to improve during this administration, you'll have a long wait. As in forever (or impeachment)CyBrainX
- Kenneth Cole has closed the majority of their stores while they "reconsider brand direction". I'm going to miss them.CyBrainX