New Calvin Klein Logo
New Calvin Klein Logo
Out of context: Reply #20
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- slappy1
Maybe they saw an opportunity to sell millions of pairs of underpants, knowing that certain consumers don't want to be seen in last years design.
Then once the wave crashes, flip them back to make people feel nostalgic, and cash in again. All while creating a bunch of free publicity via discussions about the logo.
They wouldn't be the first to create hype by underwhelming people with a rebrand.