Which Logo do you prefer?
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- 28 Responses
- BozMan0
Based on my restrictions here and how particular they are. My version on the left is what appealed to them most. I did have more fluid refined versions but they said they weren't "rustic chic" enough...
So like the original I added rough edges to it like the original. The original was actually a rush job that they have been using for 5 years. So the left logo was my attempt to update it and make it more legible. Areas on the original that really bother me ar the uppercase L, the e's being identical for a "handwritten" form, the B for its jacked up axis but some of you don't appear to be bothered by that and the lower case l for its very long ligature creating odd spacing between the g and its self and lastly the lower case g for its awkward descended. CHOCOLATIER is something they don't want to change. Perhaps I've looked at the original for too long. Personally its too rough for the direction the brand is going in and I do not think its appropriate.
- CyBrainX0
How about some inspiration
http://www.pinterest.com/pin/171…
http://www.pinterest.com/pin/283…
- 20020
^ confused
- _niko0
- <<<<<<freedom
- possibly. Some people just don;t have great looking autographsdbloc
- actually you should just re-name it Buttocks Chocolatierdbloc
- Buttocks Chocolatier...... ewwww.omahadesigns
- I'd totally eat some buttocks chocolatier.capn_ron
- I agree with these and that is something I did explorer but were rejected.BozMan
- oey0
I prefer mono's logo
- BozMan0
- e's will be altered accordingly down the road and the g still needs work.BozMan
- The L was tightened up a bit and the descender on the g was pulled up a littleBozMan
- The B is too high now. The bottom of the left loop should be at the bottom of the e.omahadesigns
- Too much spacing between letters for no reason.omahadesigns
- BozMan0
Omaha I appreciate your input. What bothers you most about option A?
- The B and L go far below the e's and it makes the placement of the "chocolatier" awkward.omahadesigns
- I would work more on the thicks and thins of the letters. The curves of the B are too thin.omahadesigns
- great thank you! Once again I appreciate the critique.BozMan
- GeorgesII0
to the left,
to the left
- omahadesigns0
Put more effort into it and the type underneath.
- into which one? Right is existing left was a proposed concept that was voted on internalBozMan
- Both need more work. Right is junk. Left is nice but needs more refinement.omahadesigns
- Thank you!BozMan
- BozMan0
it doesn't bother anyone that the thicks and thins are completely off on the right and the B sits below the baseline?
- if it is a handwritten logo, then no, that doesn't bother mecapn_ron
- nopemonospaced
- most bothersome is that it doesn't look like it was written as a single wordmonospaced
- capn_ron0
I like the weight and the scale difference better on the right, but the handwritten feel is off and needs work. Seems like so much space and not enough difference in the stroke widths or something.
- 20020
right
- monospaced0
Recommend doing one with real handwriting instead of a font.
- agreed, rather not get into it, Its not a font though it was hand lettered.BozMan
- All the e characters on the right look the same, which is a little distracting. And the lg pair seems offmonospaced
- those are exact points as to why I do not prefer B.BozMan
- yeah the e's need to varydbloc
- I do prefer the right one, but the lockup with chocolatier isn't doing it for memonospaced
- I'm with mono about the lockuppango