Which Logo do you prefer?
Out of context: Reply #28
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- BozMan0
Based on my restrictions here and how particular they are. My version on the left is what appealed to them most. I did have more fluid refined versions but they said they weren't "rustic chic" enough...
So like the original I added rough edges to it like the original. The original was actually a rush job that they have been using for 5 years. So the left logo was my attempt to update it and make it more legible. Areas on the original that really bother me ar the uppercase L, the e's being identical for a "handwritten" form, the B for its jacked up axis but some of you don't appear to be bothered by that and the lower case l for its very long ligature creating odd spacing between the g and its self and lastly the lower case g for its awkward descended. CHOCOLATIER is something they don't want to change. Perhaps I've looked at the original for too long. Personally its too rough for the direction the brand is going in and I do not think its appropriate.