Ing Direct (Canada) rebrand
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- spot130
I like it
- spot130
I like it
- the site was so nice I said it twice ;)spot13
- it's very, very, very safemonospaced
- cbass990
i thought ING turned into Capitol One? at least in the States it did
- 2 years agoalbums
- ING is still ING here. They are major sponsors of the NYC marathon as ING.monospaced
- http://www.consumeri…albums
- moniker0
Wreaks of Scotia to me.
- monospaced0
too safe for a company that's about reinventing/changing banking, imo
- Well, "Apple" was already taken.ETM
- I'm not talking about the name, I'm talking about the branding overallmonospaced
- I agree. It's bland. I thought the same when they showed it after all the build up.ETM
- albums0
ing direct as in the lion? if so, i miss the lion
- Centigrade0
Bit too safe for me. But the clean logo could probably be used quite well on colourful and playful backgrounds.
- monNom0
ugh. do not like.
- dbloc0
looks like the gap logo but with an arrow instead of a box.
- yurimon0
- why are you posting this?monospaced
- its the new ing branding.yurimon
- oh, you were trying to be clever... try againmonospaced
- Sorry I wouldnt have posted if I knew you were on the Rag today.yurimon
- Once again, not remotely clever as a comeback, but the point I'm making is that this a legit design thread.monospaced
- Carry on. BTW, what is your job?monospaced
- I missed the legitimate only label.
I am a trust fund baby btw.yurimon - got itmonospaced
- yurimon0
Its still a bit safe but, its not horrible like google or yahoo,
I guess the scroll down type sites are now officially main stream hip cutting edge.
I can see other corps, asking can you do a scroll site?
Yeah lets make scroll down..
- prophetone0
at least it's not six degrees of separation like the YOUSENDIT rebrand when they renamed to whatever they call it now because it's so distant i cannot even recall the name and still call it by the old one.
- utopian0
Change the name for 'innovation purposes' but keep the the orange color so that they would be easily recognized as ING. - Crock of shit
- doesnotexist0
just—whatever. another boring rebrand.
boring because 100 people prolly had to sign off on it this shite.
LET'S DO A LONG HOMEPAGE WITH THINGS THAT ANIMATE AS YOU SCROLL CAUSE NO ONE HAS DONE THAT YET.
- No one corporate has done it yet..
I think they justified with mobile phone stats. we need to go mobile.yurimon - And using a two column format for text means having to school back up at the bottom of the first col... derpi_monk
- what? i think no big cop. has done it yet because it feels amateurish, especially for a co. that handles your $$doesnotexist
- I think we're past it looking this or that at this stage, I didn't even notice. Typog, whitespace, color still most important.mikotondria3
- No one corporate has done it yet..
- i_monk0
They are almost certainly required to change their name under a license agreement with ING Canada's original parent company. The same thing happened when Scotiabank bought DundeeWealth two years ago – their license to use that name ran out four days ago, so DundeeWealth was rebranded as HollisWealth.
- yurimon0
You need a site that tells a story and is mobile. You need a UX designer.
- who is the 'you' in this sentence? and why do they need a UX designer?monNom
- why are you caught up on the website? that's only 1/100th of the brandmonospaced
- and the brand reeks of small-time mortgage company...or wind mobile.monNom
- Usually there is a UX presention team different from UX design team. "You" is them talking to the bank
yurimon - they tell stories. their websites tell stories and the brand tells a storyyurimon
- Is your brand about people and tells a story that will make people like? cause its all about people.yurimon
- 'it' is all about a feeling. Warmth, trust, familiarity. Concepts like competence, simplicity, acumen, grace.mikotondria3
- doesnotexist0
just feels wrong, looks too young. wouldn't trust them with dollars.
- MrT0
I like it, but it's also got the curse of the modern minimal interchangeable brand. Could be just about anything.