Ing Direct (Canada) rebrand
Ing Direct (Canada) rebrand
Out of context: Reply #17
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- yurimon0
You need a site that tells a story and is mobile. You need a UX designer.
- who is the 'you' in this sentence? and why do they need a UX designer?monNom
- why are you caught up on the website? that's only 1/100th of the brandmonospaced
- and the brand reeks of small-time mortgage company...or wind mobile.monNom
- Usually there is a UX presention team different from UX design team. "You" is them talking to the bank
yurimon - they tell stories. their websites tell stories and the brand tells a storyyurimon
- Is your brand about people and tells a story that will make people like? cause its all about people.yurimon
- 'it' is all about a feeling. Warmth, trust, familiarity. Concepts like competence, simplicity, acumen, grace.mikotondria3