7-11 Rebrand
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- ********0
The interior looks good and better, but still would never buy a sandwich there.
Changing the iconic logo slightly is a mistake and a big waste of money if they have to change all of them. It's not an upgrade or evolution. It's too similar.
- their egg salad sandwiches are the best thing you've never had.SteveJobs
- Thanks Steve.********
- ********0
But maybe I'm still mad UPS changed their logo and I didn't care when Starbucks updated theirs.
- mg330
Something looks wrong. I can't see the glorious spinning shelf of meat.
- ********0
It just looks like a lousy supermarket now tbh.
- formed0
looks pretty good to me. The 7-11 up the street here looks atrocious inside, this will be a night/day difference.
I suppose if you are going to change every store, brochure, etc., etc., might as well adjust the logo (I had to click around before I even noticed the new one's difference...no one else will notice anything but the new interiors, which is good)
- ********0
Non diy version of this:
http://www.evolutionfresh.com/en…- yes, the convenience store rebrand is like A FUCKING BOTTLE OF JUICE!kingsteven
- futuremongolian0
Hopefully they do an entire overhaul. 7-11 is a Japanese company and Japanese convenience stores make North Americans look like stupid barbaric fat dumb idiots.
- hektor9110
everything looks like wholefoods now!
- inteliboy0
don't change the logo!
- albums0
Fresh look is supposed to reflect fresh food, etc. ad naseum I'm sure.
Doesn't change what's inside the packages though. I can't remember the last time actually being inside a convenience store in America, let alone bought food of any kind from one.
The only thing I buy in Hong Kong is water while walking but that's because the octopus card makes it in/out easy. that said, I wonder if 7 Eleven HK will go so far as to replace all of their branded umbrellas & other swag as well.
It will make the current stuff "hipster" in the face of this new "modern" appearance.
- i like the tuna sandwiches from hk seven elevens :Peficks
- i might get haribo bears or frutips if they weren't double grocery store pricesalbums
- should have a qbn hk meet upeficks
- im in the us until after christmas probably, met up with nic / jevad for a drink a couple months ago thoughalbums
- fair enough. hopefully will hit a round of golf with him and some other mates.eficks
- doesnotexist0
COOL IT'S GREEN THAT MEANS FRESHHHHHH
- inteliboy0
Loved being able to get beers in 7eleven HK! And also those small vitamin C shots... so yum.
- futuremongolian0
Not an insult to America, it's just that American convenience stores haven't evolved while there are now Japanese 7-11s that serve all freshly made organic food.
- i don't think they care, there's no demand in america, it's a "convenience" culturealbums
- they're doing exactly what they need to for success, your health is not their concern or responsibilityalbums
- i only say those things because...
http://corp.7-eleven…albums - Freshly made organic food? Where is this magical 7-11? Seen no such thing here.Peter
- Best thing they've done in 20 years was put the chips for the nachos in their own bag so you can dump cheese and chili in the container to dip fromSrSamaurai
- Almost everything you said about America is untrue, albums.monospaced
- they're better in sweden toodoesnotexist
- SrSamaurai0
It's smart of them to rebrand and redesign their stores. This way a lot of the homeless and crack dealers that I often see in there will get the chance to see what it feels like to be in a Whole Foods.
- These things started out as "gas" stations, where people bought "gas" and "food" was in a "food" store ffs! PEOPLEZOOP
- the past is irrelevantdoesnotexist
- i am making a joke there guy. don't get bent out of shape.SrSamaurai
- ********0
that've found a way to repackage the same garbage and junk food that they've sold in the past, and made it LOOK more healthy and appealing. Brilliant!
- i_monk0
Looks like a grocery store.
