How big should the logo be?
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- boobs
Everybody always jokes about "make the logo bigger." But is there any good rule for how big the logo should be?
- d_rek0
Big.
- imagineallthepeople0
.
go fuck yourself
- utopian0
This particular dilemma has perplexed me for eons.
- fadein110
depends on context, logo and client.
- Fax_Benson0
100% bigness. 50% if the thing is half-sized, and so on and so forth.
- doesnotexist0
as big as possible, obviously.
- numero10
Between 50 and 100 pixels, depends on context, content, font etc
- boobs0
How about "big enough to smell?" Is that a good guideline?
- d_gitale0
just like boobs, quite big, but there is a delicate threshold
- NonEntity0
A capacious logo embiggens the smallest client
- utopian0
When in doubt!
- i_monk0
Appropriately big.
- orrinward20
I always size it so it's just smaller than legible on screen from a standard distance.
This achieves two things:
1. Gives a wow factor. The person on the site will feel a little shitty about themselves for having eyes that are too crap to make out what it says. This makes them assume you're aiming for a better standard of person as your user. They will go for this.
2. It brings their face closer to the screen. Statistically, people are more likely to engage with you if they're leaning forward. It releases "nervous first kiss" endorphins that get them aroused.
3. If you're an opticians or spectacles brand, and your user can't see your product clearly, then they will be more compelled to buy as they experience an exaggerated need for eyecare and eyewear, or "eyewearcarebear" for short.
Here is Specsavers Before and after applying correct logo sizing and vision dehancement.
Before:
After:
- Raniator0
Make the design how you want it to look, and then just make that fucking logo BIGGER. It'll save you the embarrassment when the client asks you to do it.
And then after that, you can go fuck yourself.
- hektor9110
I have tricked them into believing that the latest round is slightly bigger. Sorry I had to confess.
- randommail0
My logos are usually medium sized. But I always ask my clients if they would like to super-size their logo for an extra $0.40.
- uuuuuu0
bigger logos = bigger profits but you might want to speak to an accountant if you'd like an extra big logo because there are a variety of tax and financial things that you should be aware of before you take that step.
- sem0
I'm guessing from the replies that most people tend to make their logos in what is commonly known as big.