New Farmer's Insurance Logo
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- dbloc0
I guess the background looks more like crops now with a shield in front of it.
- vaxorcist0
Interesting graphically, but it reminds me of something like a George Orwell novel, animal farm, the FUTURA-like font, the color burst behind the sheild, it seems a bit like an early 20'th century authoritarian government thing, not a friendly neighborhood local insurance agent.... part of me thinks this will look too "wall street" for the target market that may want something old fashioned and friendly, not too cold and perfect....
also, it reminds me a bit of the color scheme of....
- weird, reminds me of the color scheme of the US flagmonospaced
- <dbloc
- monospaced0
Definite improvement. Should serve them well moving forward.
- doesnotexist0
preferred the old one. new one is full of trend rash.
- utopian0
NOT FLAT ENOUGH.
- vaxorcist0
OK.... rant here.. from my ad agency background, where we had to often shoot down internal great designs that wouldn't work at all for a particular brand/target market.
I think the new one is cool and trendy... good for a different brand and market, not for actual farmers, nor for people who are looking for the plain-spoken honesty associated with farmers in a world of fast talking insurance salesmen with expensive suits and shiny business cards...
This is possibly a great example of design for designers sake - nicely elegant, not for the target market's mindset.... people are skeptical of insurance companies, banks too big to fail, wall street and corporate welfare from gov't bailouts,etc...
- JUST LIKE GEICO...
Once they start advertising and marketing heavily, their pricing soar!utopian - lol, you think this is insurance for actual farmers???? Fucking lolmonospaced
- no..... ugh, not for actual farmers... but their appeal is "like real poeple" not "slick wall streeters"vaxorcist
- JUST LIKE GEICO...
- utopian0
Let's be fair, all insurance is a scam and a marketing gimmick.
- utopian0
*waits for house to catch fire...or collapse... to see how the insurance really pays out!
- monospaced0
"good for a different brand and market, not for actual farmers, nor for people who are looking for the plain-spoken honesty associated with farmers in a world of fast talking insurance salesmen with expensive suits and shiny business cards..."
chill out, it's not insurance for actual farmers dude
- It once was: http://en.wikipedia.…ideaist
- irrelevantmonospaced
- Mono's right. They're actively seeking to shift this perception.waterhouse
- not actual farmers.. but the appeal of an imagined past where insurance was not all shysters...vaxorcist
- fuckin' a, you think this new logo only appeals to shysters and rich fucks? c'mon...monospaced
- capn_ron0
Not insurance for Farmers. It is just the name.
- refunktion0
Originally, it was intended for farmers.
- doesnotexist0
did you guys know farmer's insurance was for farmers back in the day?
- really, for farmers?refunktion
- dude. i looked it up, it's real.doesnotexist
- on the internet?dbloc
- wasn't that state farm's ad, if you read it on the internet it must be truevaxorcist
- dbloc0
Farmers was originally for farmers that did farming
- capn_ron0
Coca Cola originally had cocaine in it. Did you guys know that Farmers insurance is no longer only for farmers? Also, Gatorade is not just for performance athletes. I bought one the other day and I'm just a chubby lad.
- and basketball shoes are for fat fucks toomonospaced
- i'm also short, so I don't play basketball. But nike still advertises to me.capn_ron
- doesnotexist0
guys. this is insurance for farmers, i think.
- doesnotexist0
mono, pretty sure i just made this thread relevant. you're welcome.
- irrelevantcapn_ron
- all I was doing was talking about the design...monospaced
- me too, that's all i'm talking about. that's all i ever talk about.doesnotexist
- I don't know why you're mocking me, but okay...monospaced
- i'm sorry. things got out of hand for a minute.doesnotexist